A dedicated team from dnata Travel Group UK, alongside G Adventures representatives, undertook a significant challenge by climbing Mount Toubkal in Morocco. This fundraising effort aims at generating £10,000 to assist local communities.
- The trek involved 15 colleagues from dnata Travel Group UK, joined by Stu Darnley and Jen Watson from G Adventures.
- The climb took place from May 17 to May 19, with participants reaching the mountain’s summit of 4,167 metres.
- Funds are being raised through Planeterra, a not-for-profit partner of G Adventures, focusing on community tourism.
- Lesley Rollo of dnata Travel Group highlighted the importance of supporting communities affected by crises and disasters.
In a remarkable display of determination and commitment, a team of fifteen individuals from dnata Travel Group UK, accompanied by two representatives from G Adventures, undertook the challenging ascent of Mount Toubkal in Morocco. This endeavour, which spanned three days from May 17 to May 19, was not merely a test of physical endurance but a charitable mission targeting a fundraising goal of £10,000. The trek serves as an initiative under the auspices of dnata4good, a programme dedicated to supporting the communities linked to their business operations.
Participants in this formidable trek braved the elements to ascend the 4,167-metre-high peak of Mount Toubkal, Morocco’s highest peak. Their journey was emblematic of the collaborative effort to support Moroccan communities via Planeterra, which is G Adventures’ not-for-profit arm. Planeterra utilises tourism as a vehicle for positive change, underscoring the role of community tourism in driving sustainable growth and development.
Lesley Rollo, the Chief Executive of dnata Travel Group UK, expressed her firm belief in the vital role of corporate social responsibility, stating: “At dnata we are passionate about providing assistance to persons impacted by disaster, illness and crisis situations, much like the terrible earthquakes that impacted Morocco last year.” Her statement reinforces the organisational ethos of giving back to the communities they serve and ensuring support reaches those in urgent need.
This collaborative effort stands as a testament to the solidarity and commitment found within the travel industry, as both dnata and G Adventures exemplify leadership in corporate social responsibility. The funds raised will significantly aid communities impacted by recent natural disasters, reinforcing the value of shared humanitarian goals.
The initiative by dnata Travel Group UK and G Adventures highlights the power of community-driven tourism in providing tangible support to Moroccan communities.
