Dentsu UK&I has secured a further two-year extension to its media contract with the Co-operative Group.
- The partnership will oversee media strategies for Co-op Food, Co-op Funeralcare, and Co-op Insurance.
- Kenyatte Nelson highlights the shared vision and success achieved with Dentsu’s innovative media solutions.
- Matthew Landeman emphasises the alignment of values and commitment to excellence between the two organisations.
- The collaboration aims to harness enriched data insights to enhance consumer engagement.
Dentsu UK&I, the media and digital communications agency, announced the extension of its media contract with the Co-operative Group for an additional two years. This strategic partnership will continue to encompass the media operations for Co-op’s major business segments, including Co-op Food, Co-op Funeralcare, and Co-op Insurance.
Kenyatte Nelson, Chief Membership and Customer Officer at the Co-operative Group, expressed enthusiasm about the continued collaboration, noting that Dentsu’s commitment to excellence and innovative approach have been pivotal in building a strong partnership. He stated, “We are excited to continue our partnership with Dentsu, to help us achieve our vision of ‘cooperating to build more value for our member-owners every day’.”
The partnership, running for over five years, has seen successful campaigns such as the ‘Owned by You, Right by You’ initiative, and a notable collaboration between Co-op Funeralcare and Channel 4 on ‘Celebrity Send-off’. These efforts illustrate the effective media strategies implemented by Dentsu in line with the client’s objectives.
Matthew Landeman, Chief Client Officer at Carat UK, a key player in the collaboration, highlighted the aligned values and mutual dedication towards transformational change. He remarked, “In the Co-operative Group, we know we have a partner who not only shares our values but also our commitment to excellence and industry leadership.”
The collaboration has also integrated the Co-op Media Network, fostering a data-driven approach that taps into Co-op member insights to further connect with audiences. This data strategy is aimed at refining the understanding of customer behaviours, thus enabling more tailored media offerings.
The renewed partnership between Dentsu and the Co-operative Group underscores their shared mission to drive innovative media solutions and consumer engagement.
