Dell’Ugo, a prominent fresh pasta company, partners with plant-based brand This to unveil two new vegan ravioli varieties at Morrisons.
- The collaboration highlights a growing demand for meat-free products, which has seen significant growth in the UK over recent years.
- The innovative ravioli products feature plant-based alternatives to popular fillings, promising no compromise on taste or quality.
- CEO of Dell’Ugo and a representative from This express excitement and satisfaction with their partnership and product outcome.
- The new offerings are available both online and in-store, reflecting a broader trend towards plant-based options in mainstream retail.
Premium UK-based fresh pasta company, Dell’Ugo, has joined forces with plant-based meat alternative brand, This, to launch a pair of plant-based ravioli lines. This strategic partnership underscores the companies’ commitment to innovation in the realm of meat-free alternatives, at a time when demand for such products is on the rise in the UK market.
The Isn’t Bacon & Cheese Ravioli is crafted with plant-based bacon lardons and dairy-free gouda, offering a rich and indulgent experience without compromising dietary preferences. Meanwhile, the Isn’t Chicken & Pesto Ravioli includes This’ well-regarded vegan chicken pieces, complemented by PDO Genovese basil pesto, maintaining a traditional taste while advancing a sustainable lifestyle choice.
Dell’Ugo CEO, Sophia Cooke, affirmed her organisation’s prolonged engagement with vegan product development, emphasising their pioneering role in the market with the launch of fresh filled plant-based vegan pasta. She noted the collaboration with This as a harmonious match, highlighting This’ dynamic approach and quality offerings: “This came onto our radar and we have been blown away, not just by their products, but also their can-do attitude.”
Echoing these sentiments, Xander Fletcher, This’ Out of Home Controller, expressed enthusiasm for the partnership with Dell’Ugo, appreciating their expertise in pasta making. Fletcher remarked on the delightful end products: “These are going to fly off the shelves so fingers crossed we can work on more exciting products with the Ugo family.” Such endorsements from both companies’ representatives illustrate the potential success of this venture.
The introduction of these new ravioli options comes amidst a marked increase in the vegan population within the UK, which reportedly grew by 1.1 million from 2023 to 2024, reaching approximately 2.5 million. This surge is indicative of changing consumer preferences and a broader shift towards plant-based diets, making the launch timely and relevant.
Available via the Dell’Ugo website and supermarket giant Morrisons, the products reach a wide audience, reflecting the growing accessibility and appeal of vegan options in everyday food consumption.
The collaboration between Dell’Ugo and This marks an encouraging step in the expanding market for innovative plant-based food solutions.
