Deliveroo partners with Hurr to launch a pioneering luxury dress rental service in central London.
- This collaboration enables access to over 50 premium designer dresses in just 20 minutes.
- The service is set to transform accessibility and convenience in sustainable fashion.
- Hurr’s existing 24-hour delivery is drastically reduced, marking an industry first.
- Deliveroo continues to expand its reach in the fashion sector with new significant partnerships.
Deliveroo and Hurr have initiated a unique collaboration offering luxury rental designer dresses delivered within 20 minutes. This service, available through the Deliveroo app, is debuting in central London during the party season, allowing users to select from over 50 dresses from brands like 16 Arlington and Self-Portrait. The initiative aims to enhance speed and accessibility in sustainable fashion.
Previously, Hurr provided rental delivery in 24 hours; now, with Deliveroo’s integration, this duration is reduced to just 20 minutes. The chief operating officer of Deliveroo, Eric French, remarked it to be an industry first, enhancing access to high-end fashion while introducing a new level of luxury and convenience.
Hurr’s founder, Victoria Prew, expressed excitement about this on-demand service, highlighting that customer experience remains a priority. This partnership facilitates last-minute or planned party wear options faster than traditional fast fashion alternatives.
Deliveroo’s foray into the fashion domain began recently, evolving its Deliveroo Shopping category. New partnerships have been formed with prominent retailers like B&Q and Boots among others, broadening the scope for Deliveroo users to access a variety of products beyond food delivery.
This partnership between Deliveroo and Hurr signifies a significant shift towards rapid, accessible luxury in the rental fashion market.
