Dealt, a French retail SaaS platform, has made significant strides with €6 million in Series A funding. Led by La Poste Ventures and GO Capital, the funds will accelerate Dealt’s European expansion.
Strategic Financial Milestone
French Retail SaaS Dealt has successfully secured €6 million in its Series A funding round. The investment was primarily driven by La Poste Ventures and GO Capital, with additional participation from One Green and Honest. This funding marks a critical milestone for Dealt as it sets its sights on broadening its impact across Europe.
Utilisation of Funds: Driving Retail Innovation
Dealt intends to employ the recently acquired funds to expedite its pioneering initiatives in the service and circular economy. By focusing on delivery, installation, and maintenance, the company aims to revolutionise the retail experience while concurrently creating additional revenue channels for its clients.
Planned expansion includes recruiting around 30 new employees and entering European markets starting with Belgium, Switzerland, and Spain. This strategic move is complemented by the company’s endeavour to further its extensive network of over 10,000 certified professional service providers throughout France.
What Dealt Offers
Founded in 2020 by Axel Josse, Lucas Frémont, Sylvain Béral, and Mickael Braconnier, Dealt offers a comprehensive range of services for retailers. These include delivery, assembly, installation, and maintenance of products bought both online and in physical stores.
The platform is designed to assist retailers in managing these services effectively, contributing significantly to the circular economy. It includes features like the tax credit advance of 50% on services, easing financial burdens on consumers.
Dealt’s clientele includes notable names like Fnac-Darty, Orange, Mr.Bricolage, and E.Leclerc. Mickael Braconnier, CEO, articulated their vision as the catalyst for a European-wide circular economy, aiming to extend product lifespans and enhance home energy efficiency.
A Vision for the Circular Economy
Dealt is committed to reshaping the conventional retail landscape through its strategic initiatives aimed at bolstering the circular economy. The company’s approach not only enhances retailer capabilities but also aids consumers in adopting sustainable practices.
La Poste Group, with its robust service experience for professionals, stands as a pivotal partner in propelling Dealt’s growth trajectory. Jessica Guerin, Innovation Project Director at La Poste, emphasised their vested interest in the evolving service economy, which is expected to be instrumental in Dealt’s developmental pursuits.
Challenges and Opportunities
While the transition towards a service-oriented model presents multiple opportunities for growth, it is not devoid of challenges. The expansion plan requires navigating different regulatory landscapes within Europe, a task that demands meticulous planning and execution.
Moreover, integrating such comprehensive services across diverse markets necessitates a keen understanding of regional demands and consumer expectations. Dealt’s strategy involves localising its offerings to ensure seamless adoption and to meet these varying needs.
Expanding Provider Network
Dealt’s current network comprises over 10,000 certified service providers, a significant asset that supports its operations within France. The aim is to replicate this model across Europe, tailoring services to local preferences to ensure optimal efficiency and customer satisfaction.
The expansion is poised to solidify the company’s position as a leader in the retail service sector, reinforcing its mission to drive innovation and sustainability within the industry.
Future Prospects
Looking forward, Dealt envisions itself as a prominent player within the European service industry, continually enhancing its offerings. By focusing on sustainable practices, the company is poised to meet evolving consumer demands centred around convenience and environmental responsibility.
Dealt is poised to set a benchmark in the circular economy through strategic expansion and innovation, fortifying its position in the European retail market.
