Cunard Line has announced a key leadership change impacting its global marketing and sales strategies.
- David Jones is set to take over the role of Vice President for global marketing and UK/EMEA sales.
- Jones has been with Cunard since 2017, bringing extensive marketing experience.
- His predecessor, Angus Struthers, has been instrumental in Cunard’s brand evolution.
- The transition occurs post-inauguration of Queen Anne, marking a new phase for Cunard.
Cunard Line, a leading name in the cruise industry, has announced that David Jones will assume the position of Vice President for global marketing and UK/EMEA sales. This significant leadership transition follows the departure of his predecessor, Angus Struthers.
David Jones has been part of the Cunard family since 2017, during which he has been involved extensively in both business-to-consumer and business-to-business marketing. He is expected to leverage his vast experience in global marketing to enhance Cunard’s strategies, focusing on expanding the brand’s presence internationally, particularly across Europe, the Middle East, and Asia.
Katie McAlister, President of Cunard, expressed her enthusiasm about this transition by highlighting Jones’s potential to drive the company forward during a crucial period for the brand. She stated, “We are delighted to welcome David to our leadership team at such a crucial moment for our brand. His experience will be instrumental as we continue to build our global marketing presence.”
Jones’s appointment follows the departure of Angus Struthers, who left the position after overseeing the brand’s marketing, PR, trade relations, and digital transformations since 2013. Struthers played a pivotal role in the brand’s evolution and commercial growth over his tenure, culminating in the recent launch events of Cunard’s new ship, the Queen Anne.
The appointment of David Jones marks a new chapter in Cunard’s global marketing journey, promising growth and strengthened brand presence.
