Dash Water is on track to record its first profit in 2024.
- Projected annual sales for the brand are expected to reach £35 million.
- Pre-tax profits are anticipated to be £74,900.
- Victoria Beckham collaborates with Dash Water for branded cans.
- The brand challenges Coca-Cola on artificial sweeteners.
Dash Water is poised to achieve a major financial milestone as it projects its first-ever profit by the end of 2024. With an aim to reach annual sales of £35 million, the company expects a pre-tax profit of £74,900. This financial forecast marks a significant step forward for the fast-growing drinks brand, renowned for its use of ‘wonky’ fruit to create flavoured sparkling water.
In a notable collaboration, Victoria Beckham has engaged Dash Water to produce ‘Posh’ branded cans for her upcoming show at Paris Fashion Week. This partnership not only enhances Dash Water’s visibility but also underscores the brand’s innovative approach to marketing and product placement in high-profile events.
Recently, Dash Water made headlines by opposing Coca-Cola in a marketing campaign that highlighted the latter’s use of artificial sweeteners. The bold move involved a Dash billboard advertisement prominently placed over one of Coca-Cola’s, seeking to draw attention to its ingredient choices.
Co-founder Jack Scott, in a conversation with Grocery Gazette, shared his vision for Dash Water’s global growth. He acknowledged the formidable presence of established giants like Coca-Cola and Pepsi but emphasised the importance of offering consumers a choice. ‘We’ve created a simple, versatile brand that can thrive in different environments and various markets. There’s no reason why we can’t grow into a very large soft drinks brand,’ he stated. This ambition reflects Dash Water’s strategic plans to expand its market presence and compete on a global scale.
Dash Water’s strategic initiatives signal a promising future in the competitive beverage industry.
