In an ambitious move, Cunard is set to engage over 200 travel agents across 100 locations this October.
- A dedicated 15-person team will personally convey the details of Cunard’s 2025 programme, beginning with exclusive sales to club members.
- Cunard aims to strengthen its relationship with agents by highlighting its appreciation through direct engagement.
- New itineraries featuring 180 voyages, including 19 first-time stops, are part of the upcoming sales initiative.
- Complementary webinars and quizzes on Shine Rewards Club will support the agents in this extensive programme.
Cunard is embarking on a significant initiative in October, targeting over 200 travel agents across 100 retail locations. This move is part of a strategic effort to communicate directly with its partners, highlighting the importance of these relationships in promoting the cruise line’s offerings.
A team of fifteen representatives will personally visit these agents to disseminate information about Cunard’s upcoming 2025 programme. This programme includes exclusive sales beginning on 4 October for Cunard World Club members, with general sales commencing the following day on 5 October.
Tom Mahoney, Cunard’s Director of UK Sales, emphasised the critical role of travel agents in Cunard’s success, stating, ‘Our valued travel agent partners are imperative to our success.’ Mahoney expressed excitement over reconnecting with familiar faces and forging stronger bonds with new partners.
The 2025 programme Cunard is promoting includes an impressive list of 180 new voyages, with no fewer than 19 maiden calls planned for their newest ship, the Queen Anne. This highlights Cunard’s commitment to expanding and diversifying its travel itineraries.
To further support this initiative, Cunard will host a series of webinars and quizzes via their Shine Rewards Club. These activities are designed to provide agents with the opportunity to earn Shine points while familiarising themselves with the new voyages.
Cunard’s October sales blitz is a testament to its commitment to enhancing agent relationships and expanding its future cruise offerings.
