Cunard is rolling out an attractive trade incentive this September, aimed at enhancing agent engagement.
- The initiative offers agents up to ten times more Shine points for bookings made between 4-16 September 2025.
- Coinciding with this, guests can avail a 10% discount on selected voyages between January 2025 and April 2026.
- This promotion includes journeys on Cunard’s renowned ships such as Queen Anne and Queen Mary 2.
- Two trade ship visits will be hosted, marking Cunard’s return to Liverpool since June.
Cunard has introduced a compelling initiative for agents this September, providing them with the potential to substantially increase their Shine points on all 2025 bookings made between the 4th and 16th. This programme not only aims to engage more agents but also seeks to motivate them to attract both new travellers and loyal customers.
Guests are set to benefit from a concurrent promotional offer, where they can enjoy a 10% discount on select 2025 Cunard voyages. This discount spans journeys scheduled between January 2025 and April 2026, covering both the Early Saver and Cunard Fare types. Notably, a seven-night voyage through the Norwegian Fjords on the new Queen Anne is available, departing roundtrip from Southampton for just £719 per person.
The offer is applicable to sailings on various Cunard vessels, including the flagship Queen Mary 2, Queen Victoria, Queen Elizabeth, and the innovative new ship, Queen Anne. This initiative is orchestrated to align with the company’s strategic objectives of enhancing guest experiences while driving sales through valuable agent partnerships.
Tom Mahoney, Director of UK Sales at Cunard, expressed excitement about these offers, highlighting their potential to draw new and returning cruisers. He stated, ‘We are very excited to be providing agents with great offers for their customers, which we hope will encourage more new-to-cruisers as well as loyal Cunarders to travel the world with us.’
In conjunction with these offers, Cunard will facilitate two trade ship visits aboard Queen Mary 2, coinciding with its return to Liverpool later in the week. This event marks Cunard’s debut in the city since the naming ceremony of Queen Anne in June, offering agents a firsthand experience of the vessel’s features and luxuries.
Overall, Cunard’s September promotion strategically empowers agents while offering enriching experiences for travellers.
