Cunard showcases its illustrious history with a new exhibition.
- The event took place at the Victoria Gallery & Museum, University of Liverpool.
- Travel in Style exhibits original Cunard advertising from the 1920s and 1930s.
- The exhibition emphasises Cunard’s timeless brand values of luxury and sophistication.
- Cunard plans for the future while cherishing its historical roots.
Cunard has recently revealed a captivating showcase of its storied past by welcoming travel agents to the University of Liverpool’s Victoria Gallery & Museum. The exhibition, titled Travel in Style – Iconic Cunard Advertising in the 1920s and 1930s, offers visitors an insightful glimpse into the brand’s maritime legacy. Starting tomorrow, the public will be able to visit this exhibition, which has been carefully curated to highlight the cruise line’s heritage through original marketing materials and documents spanning the past century.
Set within Gallery 5 of the Victoria Gallery & Museum, this exhibition not only celebrates the brand’s historic advertisements but also illustrates the enduring appeal of Cunard’s commitment to luxury, sophistication, and elegance. In attendance at the unveiling were designers from the David Collins Studio, who shared insights into the aesthetic inspirations for Queen Anne, which is the latest vessel to join Cunard’s fleet. This ship, making its debut in May 2024, promises a blend of historical homage and contemporary splendour, evident through the intricate details infused within its design.
At the event, Cunard’s Vice President of Brand and Product, Lee Powell, articulated the brand’s legacy, stating that Cunard is notable for having ushered in the golden era of ocean travel. He emphasised the continued relevance of the line’s core values, asserting that “Luxury, sophistication and glamour are rooted in our DNA and these core values are as important to today’s guests as they were to travellers 100 years ago.” The exhibition thus not only honours Cunard’s rich history but also projects an image of a brand always moving forward, exemplified by the forthcoming launch of Queen Anne.
Furthermore, Cunard has demonstrated a proactive approach in strengthening its ties with travel agents. Recently, a two-day sales blitz saw Cunard representatives engage with over 150 travel agents across 70 locations. This initiative underscores the importance of partnerships in the cruise industry, with Cunard further committing by doubling its familiarisation trip programme, now hosting agents on eight separate voyages in 2023, signalling a continued investment in collaborative growth.
The new exhibition is a testament to Cunard’s rich legacy and forward-looking vision, reaffirming its place in the maritime industry.
