Cunard embarks on its largest sales initiative, targeting over 250 travel agents across the UK to fortify relationships and boost sales.
- A dedicated team will visit 70 stores nationwide, offering face-to-face engagement with travel agents during CLIA Cruise Week.
- Key stops include head offices of Fred Olsen Travel, Panache Cruises, and The Travel Village Group, enhancing agent connections and insights.
- Equipped with updates, collateral, and incentives, the sales team aims to provide agents with valuable resources and brand insights.
- Significant rewards through Shine points and promotional discounts are offered, aligning with consumer incentives on upcoming voyages.
Cunard is undertaking an ambitious sales initiative, aiming to engage with over 250 travel agents across the United Kingdom. This move, declared as the company’s largest-ever sales outreach, signifies a robust effort to strengthen partnerships with agents. The in-person engagement offers a unique opportunity for mutual growth and enhanced service delivery to customers, aligning with Cunard’s commitment to excellence.
A seven-member team from Cunard will engage directly with agents in 70 retail locations nationwide. This initiative coincides with CLIA Cruise Week, scheduled from 16th to 20th September, providing a key opportunity for agents to receive comprehensive updates. Alongside these visits, the team is set to meet with agents at the headquarters of Fred Olsen Travel in Ipswich, Panache Cruises in Chorley, and The Travel Village Group in Blackpool. Such interactions are intended to deepen understanding and foster fruitful relationships.
Tom Mahoney, Director of UK Sales at Cunard, emphasized the company’s dedication to its travel agent community. He stated, “We are as committed as ever to supporting our travel agent community and working together to create unforgettable experiences for our mutual customers.” This statement underscores the strategic importance of these interactions for both Cunard and its partners.
The company’s sales team is equipped not only with informative materials and updates regarding the Cunard fleet but is also offering enticing Shine reward points to agents. These points, which are an integral component of Cunard’s incentive programme, provide agents with tangible benefits that reinforce the value of collaboration with Cunard.
Moreover, Cunard’s promotional strategy includes offering guests a 10% discount on selected 2025 voyages, a move that runs parallel to the increased Shine points available to agents. This coordination of consumer and agent incentives aims to drive bookings and enhance the overall sales performance.
Cunard’s proactive engagement strategy with travel agents is poised to fortify relationships and drive future sales success.
