Cunard recently announced an enticing incentive for travel agents, offering a transatlantic crossing and double loyalty points. This limited-time offer is set to boost agent engagement and bookings. Agents must register and utilise the Shine Rewards Club for eligibility. A random winner will enjoy a luxurious sailing on Queen Mary 2, including flights and gratuities. The promotion runs from July 22 to August 12.
Cunard has introduced an exciting opportunity for travel agents, encouraging increased engagement and bookings through a limited-time incentive. Agents are now offered a chance to win a coveted transatlantic crossing, an initiative that reflects Cunard’s forward-thinking approach to partnerships with travel professionals.
In addition to the potential win, agents can accrue double points on the Shine loyalty scheme for all transatlantic and Caribbean voyages booked for departures in 2025. This dual-pronged strategy aims to motivate agents not only to participate in the promotion but also to increase their booking volume.
The incentive mandates that agents register and actively ‘play’ their customers’ Cunard Fare bookings through the Shine Rewards Club. This process ensures that the agent’s efforts are recognised and rewarded. Additionally, these Shine points can be redeemed for various rewards, enhancing the programme’s appeal.
Cunard’s choice to select a winner at random from the pool of registered bookings underscores the company’s commitment to fairness and inclusivity. The winning agent will have the privilege of choosing from several sailings aboard the Queen Mary 2 in 2025, with flights and gratuities included, marking a truly comprehensive reward.
Furthermore, the introduction of a new ‘Cruise with Cunard’ calculator is poised to assist agents in gauging the number of Shine points necessary to book a voyage. This tool aims to simplify the booking process and encourage greater agent engagement with the incentive scheme.
This initiative underscores Cunard’s commitment to fostering strong relationships with travel agents while enhancing its brand presence.
