Cunard is expanding its ship visit programme for travel agents, adding new dates in Southampton.
- The programme will offer more than 120 agents the chance to explore iconic vessels, including the Queen Mary 2, Queen Victoria, and Queen Anne.
- The visits will feature guided tours, a three-course meal, and free time on board.
- Registration is currently open through Cunard’s Shine Rewards Club platform.
- These initiatives illustrate Cunard’s commitment to enhancing agent knowledge through firsthand experiences.
Cunard, the renowned luxury cruise line, has announced an expansion of its travel agent ship visit programme, with the addition of four new dates for one-day visits out of Southampton. This initiative, taking place between October and December, is set to accommodate over 120 agents, who will have the opportunity to explore the grandeur of Cunard’s flagship liners, including the Queen Mary 2, Queen Victoria, and the newly introduced Queen Anne.
The scheduled visits are designed to provide agents with an immersive experience, including guided tours of the ship’s suites, staterooms, and various venues, showcasing the elegance and sophistication synonymous with the Cunard brand. Furthermore, the programme includes a luxurious three-course lunch accompanied by wine at the Britannia restaurant, followed by ample leisure time for agents to explore the ships at their own pace.
In alignment with this expanded programme, registrations are open via the Shine Rewards Club platform, Cunard’s dedicated agent loyalty scheme, emphasising their commitment to the trade. The first of these additional events will take place on 15 October aboard the Queen Anne, followed by an event on the Queen Victoria on 21 October. Subsequent visits are scheduled for the Queen Mary 2 on 13 November and the Queen Victoria once again on 5 December.
Additionally, an exclusive ship visit is planned for 22 September, specifically for 60 Hays Travel agents, who will embark the Queen Anne at Southampton, underscoring Cunard’s dedication to fostering close partnerships with travel agents. David Jones, the newly appointed vice president of global marketing and UK/EMEA sales at Cunard, articulated the importance of these interactions, stating, ‘Our 2024 ship visit programme shows we are committed to working with the trade even more closely this year.’
Jones further emphasized Cunard’s strategy, highlighting that ‘the best way to support our agents in selling Cunard is by offering them the opportunity to experience our magnificent Queens first-hand, to elevate their knowledge when discussing Cunard with their clients.’ He acknowledged the pivotal role travel agents play in Cunard’s success, which is reflected in the increased opportunities for direct interaction with the company’s fleet.
Cunard’s expanded ship visit programme not only reinforces its ties with travel agents but also enhances their capacity to articulate the luxury brand experience to clients.
