A group of 20 travel agents recently embarked on a noteworthy four-night sailing journey hosted by Cunard, exploring the newest luxury liner, Queen Anne.
- The journey commenced from Southampton, leading the agents on a round-trip to Rotterdam, where they experienced luxurious balcony staterooms.
- During the trip, the agents participated in valuable training sessions designed to enhance their product knowledge and sales skills.
- The excursion proved fruitful, with one agent securing a two-week booking to the Canary Islands aboard the Queen Anne shortly after disembarkation.
- Cunard plans to continue these educational trips, reinforcing their commitment to agent relationships and product immersion.
A remarkable group of twenty travel agents set sail from Southampton aboard Cunard’s newest vessel, the Queen Anne, on a four-night round-trip to Rotterdam. Their journey was characterised by an immersive experience in balcony staterooms, which provided an ideal setting for evaluating the ship’s offerings firsthand.
Throughout the voyage, these agents engaged in comprehensive training sessions. Such sessions are integral to equipping agents with the necessary knowledge to effectively communicate the unique experiences a Cunard cruise can offer to potential clients.
The effectiveness of this strategy was exemplified by one agent who, within just two days of completing the voyage, successfully booked a two-week cruise to the Canary Islands on the Queen Anne.
Agents reported various highlights during their time on board, including the dynamic range of ages represented among passengers, an entertaining comedy show at the Royal Court Theatre, dining experiences at the Britannia restaurant, a lively silent disco, and the relaxing environment of the wellness pavilion.
Expressing satisfaction, Tom Mahoney of Cunard reinforced the importance of such familiarisation trips, emphasising their role in fortifying relationships with travel agents and providing firsthand insight into the distinctive quality of Cunard voyages.
The inaugural fam trip on Queen Anne illustrates Cunard’s dedication to empowering travel agents with firsthand experience, aimed at enhancing sales and customer satisfaction.
