Cunard is set to begin a comprehensive sales campaign, personally reaching out to over 150 travel agents across 70 locations over two days.
- A 15-member team will be on the move on the 7th and 8th of March to share updates on the cruise line’s winter 2025 offerings.
- This initiative marks Cunard’s largest in-person sales effort, involving both sales staff and head office members.
- Cunard aims to express gratitude and provide essential updates to its vital travel agent partners.
- Cruise itineraries available for agents include exclusive voyages to destinations such as the Norwegian fjords, Alaska, and the Mediterranean.
Cunard is set to engage in a significant sales effort, as a 15-member team embarks on a mission to personally visit more than 150 travel agents in 70 different locations during a two-day span. This ambitious venture is scheduled for the 7th and 8th of March, during which the team will disseminate news and updates concerning Cunard’s winter 2025 programme, set to go on sale on the 15th of March for CWC members, with general sales opening on the 16th of March.
This campaign is heralded as Cunard’s largest ever on-the-road initiative, underscoring the importance of travel agents to the company’s ongoing success. The presence of both sales team members and head office staff highlights the seriousness with which Cunard approaches this outreach effort.
Cunard’s Director of UK Sales, Tom Mahoney, emphasised the critical role of travel agents, stating, “Travel agents are critical to our success, and this record-breaking sales blitz is just one of many initiatives we have planned to ensure we support our agent partners as much as possible.” This statement reflects Cunard’s strategy of maintaining a strong relationship with its agent partners through consistent engagement and support.
In conjunction with the sales campaign, Cunard has outlined special itineraries that agents can experience, such as a seven-night trip to the Norwegian fjords aboard the Queen Mary 2, a three-night fly-cruise from Barcelona to Rome on the Queen Victoria, and a week-long voyage to Alaska on the Queen Elizabeth. These offerings not only serve to incentivise agents but also ensure they are well-informed about what Cunard offers to customers.
The effort exemplifies Cunard’s commitment to trade engagement, placing it high on the priority list for the company. The campaign reflects Cunard’s understanding that direct interaction with agents can substantially enhance their ability to sell cruise experiences, ultimately benefitting both the company and its partners.
Cunard’s strategic sales blitz signifies a robust commitment to strengthening partnerships with travel agents, pivotal to its enduring success.
