Cumberland Building Society, in partnership with Mast, unveils a broker portal aimed at smoothing the mortgage process for intermediaries.
- The new portal promises to enhance the intermediary experience by integrating seamless technology for mortgage origination.
- Key features include automation of administrative tasks, such as document upload, to reduce time brokers spend on non-essential duties.
- This initiative follows the successful roll-out of an affordability calculator earlier in the year, enhancing the mortgage application process.
- Mast’s partnership with Cumberland is set to transform broker interactions, delivering faster and more accurate client advice.
Cumberland Building Society has taken a significant step forward in the mortgage industry by unveiling a new broker portal in collaboration with Mast. This platform is designed to streamline and simplify the mortgage process for intermediaries, enhancing efficiency and effectiveness. The launch represents an effort to integrate advanced technology in mortgage origination, marking a continuation of Cumberland’s commitment to improving intermediary services through modernization.
The portal comes equipped with features that automate many of the routine administrative tasks typically associated with the mortgage process. By allowing brokers to handle document uploads and other administrative duties through the platform, Cumberland aims to save brokers valuable time. This automation enables intermediaries to focus more on advising clients rather than getting bogged down in paperwork, enhancing the overall service quality they can offer.
Earlier this year, Cumberland introduced an affordability calculator which has already made a noticeable difference in speeding up the mortgage process. The broker portal is expected to build on this foundation, further reducing delays and improving the accuracy of broker-client interactions. Cumberland believes that by digitally transforming these processes, brokers can provide more efficient and precise advice to their clients.
Grant Seaton, head of intermediary lending at Cumberland, emphasised the importance of reducing administrative time for brokers. He noted that the new portal is a milestone in Cumberland’s mission to deliver superior broker service. According to him, the portal, alongside the affordability calculator, is set to revolutionise how brokers interact with mortgage processes, allowing them to offer faster and more accurate client consultations.
Joy Abisaab, CEO of Mast, expressed satisfaction with the collaboration, highlighting the shared vision of leveraging technology to enhance experiences for both brokers and clients. She projected that the partnership with Cumberland would positively influence intermediaries across the mortgage sector, indicating an optimistic outlook for future collaborations and innovations.
Cumberland Building Society’s alliance with Mast through the broker portal epitomises a forward-thinking approach to enhancing mortgage services, promising improved efficiency and client interaction.
