Cruise Trade News and CLIA are collaborating again for a pivotal industry event.
- The 2023 summit will provide valuable insights into leveraging digital marketing for the wave season.
- Topics will cover essential areas such as SEO, PPC, and social media strategies for the cruise sector.
- A focus will be on emerging technologies with a special session on AI and ChatGPT’s role in cruising.
- Industry leaders will share knowledge, with opportunities for networking and discussing market trends.
The CTN and CLIA Cruise Summit on 9 October marks another collaboration between Cruise Trade News and CLIA, promising an informative gathering for industry professionals. Following last year’s successful event, the 2023 iteration titled ‘Maximising for Wave’ will spotlight strategies to enhance marketing efficiency during the pivotal wave season.
The summit will address crucial marketing tactics encompassing SEO, PPC, and the utilisation of various social media platforms to effectively reach and engage prospective cruise travellers. Attendees will gain insights into optimising these digital channels to boost their market presence and achieve greater returns.
An exclusive segment dedicated to the application of artificial intelligence, including tools like ChatGPT, will explore how these technologies are reshaping the cruise marketing landscape. This session aligns with the broader goal of equipping the cruise community to adapt to rapid technological advancements.
Andy Harmer, managing director of CLIA UK & Ireland, emphasised the necessity for the cruise industry to stay abreast of technological transformations and seize new opportunities. The event serves as a conduit for these discussions, aiming to inspire stakeholders across the sector.
Prominent voices such as Adido CEO Andy Headington and IFF Digital’s Nadia Mursal will contribute to the dialogue. Mr Headington anticipates that the summit will showcase uplifting stories of growth within the cruise industry, focusing on adapting to future market shifts. Meanwhile, Ms Mursal is eager to contribute to conversations on emerging digital trends, enhancing the sector’s appeal to a broader demographic.
The CTN and CLIA Cruise Summit is set to be a significant platform for industry insight and strategy development.
