European cruises have surged in popularity for 2024, surpassing short-haul city breaks.
- The Norwegian fjords remain a top cruise destination, followed by the Caribbean and Canary Islands.
- Bookings for cruises increased significantly by 56% last year, highlighting their continued appeal.
- Long-haul destinations like Barbados and the Maldives are moving up the list of sought-after locations.
- Reykjavik retains its position as the most popular city for travel bookings.
European cruises have experienced a remarkable rise in popularity for 2024, overtaking short-haul city breaks as the third most booked holiday type. This shift highlights a growing preference among travellers for longer, more immersive travel experiences.
The Norwegian fjords maintained their lead as the premier cruise destination, a place they secured last year with a 46% increase in bookings. Following closely are the Caribbean and the Canary Islands, indicating the broadening appeal of scenic and exotic locales accessible by sea.
The cruise sector has witnessed a substantial 56% uptick in bookings year-on-year, underscoring its resilience and attractiveness. This increase can be attributed to the convenience and comprehensive nature of cruises, offering varied onboard amenities and the chance to explore multiple destinations with ease.
Simultaneously, long-haul holidays are gaining traction among travellers prioritising expansive journeys. Barbados and the Maldives have emerged within the top ten favoured destinations for the first time, pushing aside traditional short-haul spots such as Costa Del Sol and Fuerteventura.
Reykjavik reigns supreme once again as the leading choice for trips with the in-house operator Co-op Holidays, marking its third consecutive year at the top. Notably, Iceland ranks third among the most booked countries, following the United States and Spain, which further reflects the destination’s enduring appeal.
The evolving preferences for cruises and long-haul holidays underscore a significant shift in traveller priorities towards more enriching and extensive experiences in 2024.
