Last week marked a historic sales achievement for Cruise Plus, showing remarkable growth and success.
- The Mediterranean, Caribbean, Australia, and New Zealand were the most popular destinations booked.
- Cruise Plus surpassed its previous sales record set in January 2023, indicating a strong start to the year.
- Agent bookings have increased by more than 35% compared to the same week last year, showcasing strong industry engagement.
- The luxury segment, introduced last year, significantly contributed to the sales boost.
Cruise Plus has announced a groundbreaking achievement, having recorded its best sales week in history. This notable success indicates an extraordinary start to the year for the brand, surpassing numbers previously set in January 2023. The Mediterranean, Caribbean, Australia, and New Zealand emerged as the most frequently booked destinations, highlighting a clear preference among travellers for these popular locations.
The announcement revealed that the number of agents booking with Cruise Plus saw a remarkable increase of over 35% compared to the same period last year. This growth demonstrates improved engagement and effectiveness in the agency sector, further cemented by the satisfaction expressed by the management. In the words of the managing director, Simon Applebaum, “We are in a great position as we enter the third week of peaks, with Cruise Plus already beating last year’s top week.”
Applebaum further noted that this impressive performance encompassed all types of cruises, with a particular emphasis on the luxury segment. This segment was introduced last year as part of an initiative to expand the brand’s offerings and capture a broader market. The strategic introduction of luxury cruising has evidently resonated well with consumers, contributing significantly to the unprecedented sales success.
The growth in agent bookings reflects a robust and thriving ecosystem that supports Cruise Plus, suggesting a positive trajectory for future sales. This momentum is likely driven by the strategic brand campaigns that have positioned Cruise Plus favourably in the competitive marketplace.
In summary, Cruise Plus’s historic sales figures not only underscore its market strength but also set a promising tone for future endeavours.
