The cruise industry faces criticism for its impact on local communities, but NCL is actively working on solutions.
- NCL President, David Herrera, highlights the cruise line’s efforts to collaborate with port communities.
- Modifications in cruise itineraries are being implemented to tackle overtourism concerns.
- NCL aims to change perceptions by showcasing the economic benefits they bring to destinations.
- The cruise line is committed to being a respectful and solution-focused partner.
The cruise industry has often been criticised for its environmental and social impact on local port communities. However, the president of Norwegian Cruise Line (NCL), David Herrera, has articulated the company’s proactive measures to mitigate these concerns. During a panel session in Venice, attended by travel professionals and journalists, Herrera addressed the pressing issue of overtourism, asserting that the matter is being diligently considered. He emphasised NCL’s commitment to collaborating with destinations in a manner that is both respectful and effectual, aiming to ameliorate the industry’s reputation.
NCL has taken tangible steps to adjust its operations as part of a broader strategy to address the issues associated with overtourism. This involves altering their cruise schedules to align more closely with the needs of the port communities they visit. For instance, some ports have requested the cruise ships to dock later or depart earlier, adjustments which NCL is keen to accommodate. This flexibility extends beyond just itinerary modifications, as NCL is also exploring sustainable fuel sources, demonstrating a commitment to environmental stewardship.
Herrera pointed out the industry’s commonly misunderstood image, where large ships are visualised as polluting entities without recognition of their contributions. He argued that NCL is striving to be a reliable partner for both travel agents and destination communities. Before considering ceasing operations at any given port, NCL seeks to reinforce its role as a contributive ally that is eager to find ways for improvement and mutual benefit.
Herrera further elaborated on the substantial economic value NCL’s guests bring to local communities. He noted that the passengers are typically willing to spend while in port, thereby supporting local businesses and economies. This not only benefits the ports but also enriches the travel experience for cruisers by providing unique and local experiences. Therefore, NCL is working to highlight these positive impacts to alter the narrative surrounding cruise tourism.
NCL’s concerted efforts underscore a significant shift towards more sustainable and community-focused cruise operations.
