Connective3 has partnered with Instaloft, the UK’s largest loft storage company.
- Instaloft, a leading name in loft storage, installs over 10,000 lofts annually and employs a sizable workforce.
- Connective3 will develop a Paid Social and PPC strategy to enhance national home improvement leads.
- The agency’s selection followed their demonstrated success in the home improvement industry.
- Recent client acquisitions include companies such as OC&C and Superior Wellness.
In a strategic move, Connective3 has secured a partnership with Instaloft, the UK’s prominent loft storage provider. Known for their expansive reach, Instaloft installs more than 10,000 lofts each year and has built a workforce of over 190 employees. The collaboration between the two companies marks a significant step in enhancing Instaloft’s market reach.
Connective3’s role in this partnership is to conceptualise and deliver a Paid Social and PPC strategy aimed explicitly at generating leads for home improvements. This strategy comes after a rigorous selection process where Connective3’s proven track record in the home improvement sector gave them an edge. Their extensive portfolio includes brand partnerships with industry leaders such as Tapi Carpets and Express Bi-folds.
Claire Stanley-Manock, Connective3’s Paid Media Director, expressed optimism about the new partnership, stating, “We are delighted to have won a multi-agency competitive pitch to work with Instaloft for their Paid Media. We look forward to using our vast experience in the home improvement sector to promote their market-leading product and drive strategic business growth.” This statement underscores the agency’s commitment to leveraging its industry expertise to benefit Instaloft.
The decision to appoint Connective3 was echoed by Ben Crouch, Instaloft’s Group Finance Director, who remarked, “Following a lengthy tendering appointment Instaloft appointed the Yorkshire headquartered agency Connective3 due to their extensive experience working with home improvement brands. We’re thrilled with the appointment and excited to take the company to another level.” This sentiment highlights Instaloft’s confidence in Connective3’s capability to elevate their business trajectory.
Adding Instaloft to their clientele comes as part of Connective3’s broader strategy to expand their market influence, as evidenced by recent client wins including OC&C and Superior Wellness. The agency’s growth is further reflected in their acquisition of Powerhouse Studios and the expansion of their workforce to 130 team members across offices in Leeds, London, and Manchester.
The collaboration between Connective3 and Instaloft represents a promising venture aimed at scaling home improvement lead generation efforts across the UK.
