Just You and Travelsphere have embarked on a pioneering community tourism initiative aimed at global cultural empowerment.
- Through a new donation scheme, each traveller booking with the organisations will contribute £5 towards community tourism efforts supported by Planeterra.
- The initiative promises a ‘match for match’ donation policy, where the companies will equal each individual contribution, enhancing the impact of each traveller’s donation.
- The collaboration, established back in 2017, speaks to a long-term commitment to uplifting communities while promoting cultural integrity during travels.
- G Touring advocates for sustainable travel and economic opportunities embedded in local cultures, reflecting a responsible tourism philosophy.
In an effort to boost community tourism globally, Just You and Travelsphere have introduced a voluntary £5 donation scheme per traveller, which will automatically contribute to the Planeterra foundation, unless opted out. This scheme exemplifies a responsible approach to tourism, endorsing the protection of natural environments and the celebration of local cultures.
Integral to the initiative is the ‘match for match’ policy, pledging that Just You and Travelsphere will match each £5 contribution, effectively doubling the financial support provided to community projects globally. This approach underscores the organisations’ commitment to maximising the social impact of tourism.
The longstanding partnership with Planeterra, initiated in 2017, has facilitated numerous community empowerment projects. Planeterra’s President, Jamie Sweeting, highlighted the significance of this initiative as a model of harnessing tourism as a tool for socio-cultural and environmental betterment.
G Touring’s Managing Director, Adam Kemp, elaborated on this vision, stating their ongoing mission to create positive impacts for both travellers and the visited destinations. The collaboration with Planeterra accentuates the potential of strategic partnerships in fostering economic and cultural growth through tourism.
The scheme not only fosters economic opportunities by integrating tourists into local cultural settings but also reflects a nuanced understanding of the travel industry’s power to effect positive change. It promotes sustainable travel experiences, aiming to leave a lasting, beneficial legacy in each community visited.
This strategic initiative by Just You and Travelsphere marks a pivotal step in embedding sustainability into tourism, promising meaningful contributions to community development worldwide.
