In a strategic move, Collinson Construction Ltd becomes Collinson Tensile Ltd to sharpen its focus on tensile membrane construction.
- As the UK and Ireland representative of Best-Hall, the firm shifts away from general construction to specialise in steel frame fabric buildings.
- Director Dan Collinson highlights the rebrand as a commitment to superior solutions in the niche market of tensile structures.
- The company boasts projects for major sports teams and industrial applications, underscoring a broad portfolio beyond traditional construction.
- The transition signifies a pivotal moment, aligning the company’s name with its specialised offerings and market expertise.
Preston-based company, formerly known as Collinson Construction Ltd, has undergone a significant rebrand to become Collinson Tensile Ltd, underscoring its strategic realignment towards tensile membrane construction. This name change is not merely cosmetic but marks a decisive shift in business focus. As the exclusive UK and Ireland representative of the Finnish manufacturer Best-Hall, the firm is steering away from conventional construction projects, concentrating instead on the design and erection of steel frame fabric buildings. This rebrand embodies the company’s commitment to this specialised field and conveys a clear message to its market audience.
Dan Collinson, the company’s director, elucidated the motivations behind this strategic rebranding. He emphasized that this change is a substantial milestone in the company’s journey, reflecting its dedication to delivering high-quality tensile structures across the UK and Ireland. By honing in on this niche market, the company aims to leverage its expertise to provide unmatched solutions for its clientele. This commitment is not unfounded, as demonstrated by the firm’s extensive portfolio, which includes constructing indoor training facilities for notable sports organisations such as Crystal Palace Football Club, AFC Bournemouth, and Bristol Bears Rugby Football Club.
Beyond the realm of sports, the company’s tensile structures find applications in various industrial sectors. Their versatility extends to facilities such as warehouses and aircraft hangars, highlighting the practical and wide-ranging utility of these buildings. Such diversifications in project applications signal the firm’s adeptness in the tensile construction domain, positioning it as a leader in providing specialised architectural solutions that cater to diverse needs.
This strategic reorientation is a testament to Collinson’s forward-thinking approach, harnessing its core competencies to meet the evolving demands of the tensile construction market. By aligning its brand name with its operational focus, Collinson Tensile Ltd effectively communicates its dedication and expertise to both existing and potential clients, establishing a robust identity within the construction industry.
The rebranding to Collinson Tensile Ltd marks a strategic evolution, sharpening its focus on specialised construction solutions.
