Colletts Travel has witnessed a notable rise in long-haul Easter bookings, driven predominantly by family travellers seeking extended stays. Families are booking trips to multiple destinations, reflecting a shift towards longer and more immersive travel experiences. Ski holidays, particularly in Switzerland, have also seen a surge in popularity. The agency attributes this trend to the early Easter holiday season. The luxury leisure division of the agency continues to thrive, reflecting a strong interest in cultural experiences across the globe.
The travel industry is experiencing a pronounced shift as Colletts Travel reports a significant rise in long-haul bookings for the upcoming Easter season. Predominantly driven by families, these bookings are indicative of a broader trend towards longer and more immersive travel experiences. Destinations such as Japan, the Caribbean, Dubai, the United States, Mauritius, South Africa, and Abu Dhabi are at the forefront of these travel plans, as families look to explore diverse cultures and landscapes over the extended holiday period.
In 2024, the trend for longer holiday durations is evident, with families now booking 10-14 night stays, compared to the previous 7-10 nights. This change is attributed to the agency’s focus on long-haul destinations that align perfectly with the extended Easter break, presenting families with the opportunity to maximise their time abroad.
Ski holidays have also seen a notable increase in interest, particularly in Switzerland, where the early Easter this year has sparked a surge in bookings. The allure of the Swiss slopes offers an attractive option for those seeking both adventure and relaxation during their holiday.
Jennifer Hartnett, head of contracting and tour operations, underscores the importance of this holiday period as a special time for families to bond and create lasting memories. She highlights how the agency’s emphasis on long-distance travel aligns with the desire for meaningful holiday experiences. Francesca Mendola, the vice-president of Global Travel Collection’s UK division, further explains that the thriving luxury leisure sector is reflecting a substantial increase in the length of trips, showcasing a strong interest in exploring global culture.
For many, Easter marks the first major holiday of the year, and it is encouraging to see families eager to travel further afield. The trend towards experiencing diverse cultures and destinations is a promising sign for the travel agency, indicating a robust interest in global travel adventures.
The rise in long-haul bookings for Easter reflects a notable trend towards extended, culturally rich travel experiences.
