Co-op Media Network is advancing its retail media capabilities by introducing 300 digital screens across various stores.
- These screens aim to enhance Co-op’s position as a leader in the convenience sector and improve media visibility for brands.
- New installations will occur weekly till January, covering key urban areas like London and Manchester.
- The initiative seeks to maximise advertiser reach, with screens strategically placed for optimal footfall.
- Co-op’s media expansion underscores its commitment to measurable advertising results and consistent ROI.
Co-op Media Network is set to revolutionise its retail media approach with the deployment of 300 new digital screens at strategic store locations. The organisation aims to leverage these installations to solidify its status as a prominent media owner within the UK’s convenience sector, providing brands with unparalleled access to consumer markets.
The rollout will see new screens installed in major urban centres, including Greater London, Greater Manchester, and North Yorkshire. With 24 new store installations per week until the new year, Co-op is prioritising high-footfall areas to maximise advertising reach and frequency, thereby enhancing brand visibility significantly.
The Managing Director of Co-op Food, Matt Hood, emphasised the company’s leadership in the convenience field, stating, “We’re the experts in convenience… we want brands that invest with us to realise that retail media spend in Co-op stores can yield significant results…” This highlights Co-op’s strategic focus on providing measurable advertising results with consistent returns on investment.
By January, Co-op projects to increase the total number of in-store digital screens to over 9300, including both kiosk and customer-facing displays. These screens are strategically positioned at entrances or near windows to capture the attention of customers effectively.
The initiative’s urban focus is pivotal for maximising advertiser value and exposure, leveraging the Co-op’s broad geographical presence. The investment not only bolsters the Co-op Media Network’s infrastructure but also aligns with its objective of delivering maximum visibility for brands investing in their media solutions.
Co-op’s digital screen initiative reaffirms its strategic commitment to enhancing retail media and delivering substantial benefits for advertisers.
