Co-op is enhancing its retail media strategy with 300 new digital screens.
- In collaboration with SMG, Co-op will expand digital screens across 2,400 stores.
- The screens target high footfall regions, boosting visibility in London and beyond.
- This expansion aims to allow brands to engage more effectively within Co-op stores.
- The initiative underscores Co-op’s leadership in convenience retail media in the UK.
Co-op has announced the rollout of 300 front-of-store digital media screens as part of its strategy to enhance its retail media offerings. This move, conducted in partnership with independent retail media operator SMG, will increase Co-op’s total screen count to 9,300 across its 2,400 convenience stores. By strategically placing these screens at entrances, foyers, and windows near the entrances, Co-op aims to maximise visibility and engagement.
Focussing on areas with the highest foot traffic, these screens will be deployed predominantly in Greater London, Greater Manchester, and North Yorkshire. The rollout will see 24 stores go live each week, with completion anticipated by January 2025. This effort aligns with the Co-op Media Network’s broader strategy to expand digital capabilities and provides FMCG brands with enhanced opportunities to connect with customers.
Matt Hood, Co-op Food’s managing director, highlighted Co-op’s expertise in convenience as a major advantage. He noted that the new digital screens would leverage Co-op’s strength as a media owner with a vast geographical footprint and significant shopper frequency, leading to measurable returns on retail media investment. “We’re the experts in convenience,” Hood stated, indicating the substantial reach and impact expected from this project.
This initiative follows Co-op’s establishment of the UK’s first convenience retail media network earlier this year. It represents an ongoing commitment to improving advertising relevance for shoppers while simultaneously offering brands increased visibility and engagement opportunities. By reinforcing its media assets, Co-op positions itself as a leading entity in the retail media landscape.
With this expansion, Co-op is poised to deliver substantial benefits to partnering brands. The strategic placement and increased number of digital screens are expected to elevate the effectiveness of in-store campaigns. This expansion not only reinforces Co-op’s already significant media footprint but also underscores its commitment to innovation in the retail sector.
Overall, Co-op’s digital screen expansion highlights its strategic focus on enhancing retail media and brand engagement.
