A notable development occurs as Not in the Guidebooks strengthens its trade support division with new appointees.
- The recruitment involves three members from Co-op Holidays, broadening their team.
- New appointments include Tracy Lote as sales team leader and Vicky Lawrence along with Hannah Mildenhall as team members.
- A strategic educational trip to Lapland was conducted to showcase the growing portfolio of Not in the Guidebooks.
- Co-op Holidays continues their dedication to experiential, sustainable tourism.
In a move indicative of strategic enhancement, Not in the Guidebooks has widened its trade support capabilities by incorporating three staff members from Co-op Holidays. The new additions to the team are expected to play pivotal roles in advancing the company’s mission of providing immersive and sustainable travel experiences.
The team welcomes Tracy Lote, who steps into the role of sales team leader, while Vicky Lawrence and Hannah Mildenhall join as part of the sales unit. Their integration into the team highlights a shared vision of growth and quality delivery in experiential travel.
To acquaint the newly formed team with their expanding range of itineraries, Not in the Guidebooks orchestrated an insightful five-night educational trip to Lapland. This excursion was not only an introduction to the region’s unique offerings but also a practical engagement with its diverse activities, aimed at enhancing the sales team’s effectiveness.
Sales Director, Debbie Sowden, articulated the trip’s significance, stating that it prepared the team to proficiently address client inquiries regarding Lapland, which she described as a burgeoning destination within their portfolio. The objective was clear: equip the sales team with firsthand exposure to ensure adept customer assistance.
Emphasising seasonal versatility, Sowden remarked that Lapland’s appeal stretches beyond the typical Christmas allure. January to March emerges as prime time to experience winter activities and witness the Aurora Borealis, enriching the destination’s allure for both adults and children.
Expressing personal insight gained, Vicky Lawrence commented on the value of interacting with local hosts during the Lapland visit, underscoring the trip as an invaluable opportunity to deepen her connection with the destination’s offerings.
The strategic team expansion marks a forward-thinking approach to enhance experiential travel offerings.
