Club Voyages has debuted its inaugural high street store in Leicester’s vibrant Clarendon Park, marking a significant step for the luxury bespoke travel agency.
- The agency, launched online by former journalist Sam Ballard in 2022, aims to enhance its local presence and support its network of homeworkers.
- The store, situated in a former estate agent’s location, seeks to create a community-centric space with a unique consultative approach.
- Enquiries so far have highlighted a demand for authentic travel experiences, with requests for bespoke holidays and adventures.
- Local response has been overwhelmingly positive, signalling a promising future for the agency’s innovative approach to travel consultations.
Club Voyages, a luxury travel agency, has unveiled its first high street store in Leicester’s Clarendon Park. Founded online in 2022 by Sam Ballard, a former travel trade journalist, the agency’s move to a physical presence stems from a desire to strengthen ties with the local community and offer distinct travel solutions.
Ballard cites both personal motivations and business strategy in the decision to open the shop. Having initially considered an office due to his personal distaste for working from home, Ballard realised the potential of a storefront in forging deeper community ties. His proximity to the shop highlights a commitment to the area and personal investment in the shop’s success.
The shop, occupying a space that was previously an estate agent’s office, is designed to stand out from conventional travel agencies. Its interior combines antique furniture with minimal branding to foster a relaxed and welcoming environment. This aesthetic aligns with the agency’s consultative service model, where customers are encouraged to explore travel options without feeling pressured.
Since its soft opening, Club Voyages has attracted a diverse range of customer enquiries. Local residents, described as cultured and seeking immersive travel experiences, have shown interest in tailor-made holidays, such as walking tours in Ireland and extensive rail trips across Europe. These interactions support Ballard’s vision of catering to travellers who prioritise authentic experiences over typical tourist routes.
Promotional efforts have been heavily localised, involving leaflets and collaborations with local influencers. Ballard emphasises the strategic choice of Clarendon Park over a bustling city centre, aiming to support the survival of local high streets that foster community spirit. This approach has been met with strong local support, reinforcing Ballard’s belief in the relevance of travel agencies on the high street.
Looking ahead, Ballard envisions potential expansion, contingent on the initial success of the Leicester store. Currently staffed by one full-time employee, the shop has space for additional desks, and Ballard is considering growing the team to meet demand as they approach peak seasons.
The ambitious launch of Club Voyages’ shop in Clarendon Park reflects a forward-thinking approach to community engagement and bespoke travel services.
