Club Med experiences a record surge in early bookings for their summer 2025 programme, setting new industry standards.
- Trade bookings have more than trebled, contributing significantly to Club Med’s revenue streams, predominantly during school holidays in July and August.
- Resorts in Greece, Turkey, and Portugal emerge as top choices for vacationers seeking value in their summer plans.
- Nicolas Bresch acknowledges early planning and all-inclusive packages as key strategies for families to counter economic challenges.
- Exceptional sales figures are attributed to the commendable efforts of sales, marketing teams, and travel trade partners.
Club Med has announced an unprecedented surge in early bookings for the summer 2025 season. Families are increasingly opting for all-inclusive holiday packages as a proactive response to the rising cost of living, leading to a significant uptick in reservations. This strategic shift indicates a growing trend among consumers to secure cost-effective travel solutions well ahead of time.
The company revealed that trade bookings have skyrocketed, more than tripling and comprising almost a third of total revenue. This remarkable growth was particularly pronounced on the first day of the summer 2025 programme sales, which saw a considerable surge. Such figures highlight the strategic importance of early bookings in the current economic climate, where travellers are keen to maximise value for money.
Key destinations such as Greece, Turkey, and Portugal have emerged as preferred choices, particularly during the school holiday months of July and August. The affinity for these locations underscores their popularity among travellers seeking enriching summer experiences at competitive prices. Club Med’s offerings in these areas cater to a diverse range of family-oriented activities, ensuring appeal across various demographics.
Nicholas Bresch, the Managing Director for the UK, Ireland & Nordics at Club Med, highlighted that early bookings and all-inclusive deals are effective strategies for mitigating inflation and other economic pressures. He remarked, “Booking early and all-inclusive are sure-fire ways to lock in the best deals, get value for money and mitigate the impacts of inflation and the rising costs of living.”
Bresch further identified the newly inaugurated Club Med Gregolimano in Greece as a standout success during the sales opening, alongside established favourites Palmiye in Turkey and Da Balaia in Portugal. The remarkable sales performance reflects a strong consumer confidence in Club Med’s offerings and a desire to partake in their celebrated facilities and services.
The company’s impressive results underscore the pivotal role of its sales and marketing teams, alongside external travel trade partners, who have been instrumental in achieving a 354% increase in bookings through travel agents alone compared to the previous year. Their dedicated efforts have not only driven significant revenue growth but have also reinforced Club Med’s position as a leader in the all-inclusive holiday market.
The early booking record for Club Med’s summer 2025 programme signifies a resilient travel industry poised to adapt and thrive amidst economic pressures.
