CLIA is engaging travel agents for insights on sustainable cruise practices.
- A questionnaire has been distributed to nearly 10,000 travel agents in the UK.
- The survey aims to guide development in cruise line environmental leadership.
- CLIA’s initiative underscores the prioritisation of sustainable cruising.
- This effort aligns with the industry’s goal of net zero carbon cruising by 2050.
In a forward-thinking initiative, CLIA is actively involving travel agents in shaping the future of sustainable cruising. By distributing a comprehensive questionnaire to nearly 10,000 member agents across the UK, CLIA is seeking valuable insights that will contribute significantly to the development of future resources and training materials about environmental technologies and practices in the cruise industry.
The questionnaire delves into various pivotal topics, including the extent of agents’ knowledge about current sustainability practices, the specific areas of interest to customers, and the tools agents prefer for staying abreast of the latest industry insights. By focusing on these key areas, CLIA aims to gather informative perspectives that will aid in crafting trade-friendly resources and bolster the industry’s leadership in environmental sustainability.
Andy Harmer, managing director of CLIA UK & Ireland, emphatically states that sustainability is a paramount concern for the industry. He notes the commitment to equip agents with the comprehensive knowledge required to support the vision of net zero carbon cruising by 2050. Harmer encourages participation in the survey, highlighting its potential to influence future plans and enhance support mechanisms for agents in assisting both customers and colleagues.
Earlier this year, the appointment of Sascha Gill as vice-president of sustainability was announced by CLIA, marking a strategic step towards reinforcing the organisation’s sustainability efforts. This appointment is a testament to CLIA’s dedication to advancing its environmental initiatives and addressing the increasing importance of sustainability within the travel industry.
Research released at the ABTA Conference in 2022 underscores the growing significance of sustainability, with a survey indicating that over half of the respondents believe the travel industry should adopt greener practices moving forward. This sentiment is emblematic of a broader shift in consumer attitudes that the cruise industry is keen to address.
CLIA’s proactive approach in consulting travel agents demonstrates its commitment to sustainable cruising and climate goals.
