The Cruise Lines International Association (CLIA) UK & Ireland has unveiled a new online resource aimed at new-to-selling cruise agents.
- The new section serves as a ‘mini-library’ featuring 12 starter topics through videos and guides.
- Topics covered include cruise line brands, on-board activities, and destination information.
- A new cruise glossary and a ‘cruise line family tree’ are introduced for agents.
- An interactive quiz offering digital certification is planned to enhance learning.
The Cruise Lines International Association (CLIA) in the UK and Ireland has launched a new section on its website dedicated to supporting agents who are new to selling cruises. This innovative platform is designed to function as a ‘mini-library’, offering 12 foundational topics via succinct videos and detailed how-to guides. These topics range from cruise line brands to on-board activities, providing a comprehensive knowledge base for new agents.
In addition to educating about the logistics of cruising, the new section offers a cruise glossary and a ‘cruise line family tree’. These resources aim to provide agents with a deeper understanding of the cruise industry. The ‘cruise line family tree’ is particularly useful for illustrating the relationships and distinctions between various cruise brands.
To facilitate engaging learning, CLIA has adopted an interactive approach. This includes a planned optional quiz that, upon completion, will reward agents with a digital certificate, thereby recognising their proficiency and enhancing their professional credentials.
Andy Harmer, the Managing Director of CLIA UK and Ireland, has described this initiative as a significant advancement, marking the culmination of an intensive year-long project. The goal has been to animate a wealth of trade-friendly information for new-to-cruise agents, reflecting the industry’s growing demand and interest.
The supportive collaboration from cruise line colleagues has been instrumental in this project. Their contributions have ranged from sharing expertise on selling ocean voyages to demystifying the nuances between cruise brands. As the demand for cruising continues to grow robustly, Harmer indicates that this is an opportune moment for new agents to capitalise on the newly available tools.
CLIA’s new section equips new-to-selling cruise agents with vital tools and knowledge, fostering success in the growing cruise sector.
