The Cruise Lines International Association (CLIA) is urging the next UK government to bolster sustainability efforts within the cruise sector. Key demands include increased access to alternative fuels and enhanced port infrastructure. CLIA identifies a discrepancy between public awareness of sustainability and practical decisions when booking cruises. Traveltek highlights the need for better communication on sustainable practices. Collaboration among industry stakeholders is essential to drive meaningful change.
The Cruise Lines International Association (CLIA) is exerting pressure on the incoming UK government to significantly enhance support for sustainability initiatives within the cruise industry. Speaking at the recent Cruise Summit in London, CLIA’s UK and Ireland managing director, Andy Harmer, emphasized the urgency of accelerating sustainability efforts. Harmer called upon the party that emerges victorious in the General Election to prioritise access to alternative fuels and the development of crucial port infrastructure.
Harmer underscored the necessity for alternative fuels and on-shore power capabilities, pointing out that while Europe is advancing swiftly in these areas, the United Kingdom lags behind. “Whatever colour the next UK government will be, we are asking them to accelerate the availability of alternative fuels,” Harmer stated, highlighting the mismatch between the country’s infrastructure and the sector’s needs.
Research commissioned by the trade body revealed that while 76 per cent of cruise customers have become more environmentally conscious, this increased awareness has not yet translated into significant changes in consumer behaviour at the point of purchase. The data suggests a growing recognition of sustainable practices amongst travellers, yet financial and destination choices remain pivotal.
Addressing these findings, Jack Carter, editor of Cruise Trade News, remarked on the paradox between proclaimed sustainable intentions and actual booking decisions, noting the consumer tendency to prioritise cost and destination over environmental considerations. This indicates a crucial area for development, as consumers express a commitment to sustainability without altering their purchasing patterns.
Cressida Sergeant, chief commercial officer of Traveltek, joined the dialogue, presenting research that showed half of the agents do not observe sustainability as a primary driver of bookings. Sergeant asserted that there is an imperative for cruise lines to enhance how they communicate their sustainability credentials, including initiatives surrounding plastic reduction and port connectivity. The goal is to make these attributes clear and actionable for consumers.
Traveltek is pioneering technology aimed at spotlighting environmentally conscious itineraries, yet Sergeant called for comprehensive collaboration across industry stakeholders to bolster education efforts for both agents and the public. She stressed that a unified industry approach is critical for fostering a deeper understanding and adoption of sustainable practices.
It is imperative for all stakeholders in the cruise industry, alongside the future UK government, to collaborate effectively to drive sustainability forward.
