Classic Collection reaffirms its dedication to supporting trade partners post-restructure.
- A strategic forum, Classic Connect, was held in Andalusia to discuss future plans.
- The forum highlighted the company’s ongoing commitment to agent collaboration and support.
- Participants engaged in discussions on service levels, product developments, and marketing strategies.
- Quarterly forums are planned to maintain strong ties with business partners.
Following a significant restructuring in May, Classic Collection has reiterated its commitment to the travel trade sector, emphasising a “laser-like” focus on collaboration and support for its partners. The company’s dedication to maintaining strong ties with agents is evident in its recent initiative, the Classic Connect forum, launched during a gathering in Andalusia.
The inaugural meeting of Classic Connect was attended by sixteen prominent travel industry professionals, including various agency owners, at the esteemed Hotel La Zambra near Mijas. Participants represented agencies such as Millington Travel, Seaside Travel, and Premier Travel, all of whom engaged in meaningful exchanges about the future direction of Classic Collection.
Si Morris-Green, the B2B director, articulated the company’s vision during the forum, stating, “Classic Connect will be an open and honest forum where agent and operator come together to exchange ideas, views and industry insights in a spirit of collaboration and co-operation.” This underscores Classic Collection’s legacy of being an agent-centric entity, especially significant since the restructure.
Despite operating as a smaller entity post-restructure, Classic Collection’s resolve to enhance its agent engagement remains steadfast. The company continues to focus on bespoke marketing support, holiday giveaways, and an industry-leading incentive scheme. This approach ensures that their agent partners are at the centre of their strategic endeavours.
Classic Connect forums, scheduled quarterly, aim to foster continued collaboration and innovation. With each session hosted in varied locations across the UK and overseas, the forums promise to facilitate comprehensive dialogue among business owners, senior managers, and Classic’s management team. This strategic planning is indicative of Classic’s aim to sustain and boost its support for the travel trade community.
Classic Collection’s strategic initiatives post-restructure highlight a strengthened alignment with trade partners, promising sustained growth and cooperation.
