Classic Collection is embarking on a significant outreach effort to engage 300 agents during February, aiming to continue the sales momentum from January.
- The initiative involves 25 team members spanning agency sales, marketing, product, commercial, and senior management.
- Recent developments for Classic Collection include adding over 1,000 hotels and launching new segmented brochures.
- The effort aims to strengthen relationships with long-standing partners and build connections with newer agents.
- Agents will benefit from discussions with colleagues across various business areas, gaining insights into Classic brands.
Classic Collection has launched a dynamic outreach initiative targeted at 300 agents throughout February, marking a concerted effort to sustain the robust sales momentum achieved during the January peaks. This strategic campaign involves the participation of 25 key team members across multiple divisions, including agency sales, marketing, product, commercial, and senior management, underscoring its comprehensive approach.
The initiative’s timing and scale are intended to leverage the series of substantial recent advancements within Classic Collection. Among these developments are the addition of more than 1,000 hotels to their portfolio and the rollout of new, segmented brochures tailored to distinct market segments. Furthermore, the company has introduced an agent reward scheme, enhancing the value proposition for their trade partners.
Si Morris-Green, Director of Agency Sales and Marketing, highlighted the importance of direct engagement, stating, “It’s great to be able to have an extended team out on the road to share news with our trade partners.” This hands-on approach not only reinforces connections with established partners but also aims to fortify relationships with agents who have recently joined their network.
This initiative represents more than just a sales strategy; it is a platform for dialogue and mutual growth. For over 35 years, Classic Collection has prided itself on being trade-friendly, a sentiment Morris-Green echoes when emphasising the benefit of direct interactions. Agents are encouraged to engage in discussions spanning various areas of the business, providing them with a broader understanding of the Classic brands. This exchange is seen as mutually beneficial, facilitating a deeper comprehension of the operational and strategic nuances of the company.
Classic Collection’s February endeavour is a pivotal strategy to consolidate its market presence and enhance agent relationships.
