In response to increasing customer demand, JG Travel Group has released its Christmas brochures ahead of schedule.
- The strategic decision aims to capitalise on early booking trends observed through travel agents.
- New festive offerings include unique trips such as the Stratford-Upon-Avon Victorian Christmas Market.
- Exclusive experiences like Christmas Carols on the City of Wells Steam Train have been introduced.
- Brochures highlight a range of domestic and European festive breaks.
The JG Travel Group has strategically released its 2024 festive brochures for both Just Go Holidays and National Holidays two months earlier than in the previous year. This move is intended to capture the rising demand for holiday bookings during the festive season, as evidenced by robust booking figures seen through travel agents.
Trade sales manager Claire Dutton stated that the programme is always launched online first, with early indicators showing strong bookings for the festive period. In light of this, the group decided to accelerate the brochure launch to seize the early planning momentum among customers.
Among the new additions to their offerings is a two-day break to the Stratford-Upon-Avon Victorian Christmas Market, priced from £129. This package includes return coach travel, overnight accommodation with half-board, and a visit to the vibrant Christmas market, scheduled for departure on 7 December.
Furthermore, JG Travel Group has introduced an exclusive ‘Christmas Carols on the City of Wells Steam Train’ experience. This special holiday includes Christmas carols performed on the platform before embarking on a journey on the East Lancashire Railway, accompanied by a visit from Santa and a trip to Manchester’s Christmas market. Departing on 5 December, this experience is available from £159, encompassing return coach travel, one night of half-board accommodation, and scheduled excursions.
The brochures also feature a variety of festive packages including the popular Turkey and Tinsel trips, Twixmas breaks, and New Year celebrations. Notably, a new production of Oliver! The Musical is included in a two-day break departing on 28 December, starting at £189.
Additionally, an Abba Voyage option enhances the New Year experience in London with a gala dinner, further diversifying the range of festive celebrations available. The brochures focus on providing a comprehensive selection of both British and European coach breaks that capture the essence of the holiday season.
Releasing the brochures early demonstrates JG Travel Group’s proactive approach to meeting festive demand and providing diverse holiday options for customers.
