Chris North steps into a new leadership role, channeling his passion for golf and travel.
- Formerly of Vertical Systems, North assumes the CEO position at The Big Golf Company.
- North aims to integrate advanced technology and innovative experiences in golf and travel packages.
- Plans include adding cruise, retreats, and events under The Big Journey Company.
- North’s venture reflects a strategic blend of adventure, luxury, and passion.
Chris North, previously the managing director of Vertical Systems, has re-entered the travel industry, taking up a pivotal role that aligns closely with his interests. After a sabbatical of six months, North has been appointed the chief executive of The Big Golf Company and serves as a director for The Big Journey Company. His return marks what he describes as ‘a dream come true,’ where he merges his enthusiasm for golf and adventure travel.
Upon announcing his new role, North stated, ‘After careful consideration and reflection on my passions, I am thrilled to announce my transition into a role that perfectly merges my enthusiasm for adventure travel and golf.’ His appointment promised a transformative approach, incorporating technological advancements at The Big Journey Company, alongside elevating the travel experience through golf-centric packages.
The newly formed Big Golf Company will offer unique itineraries blending golf with escorted tours, involving leading golf courses worldwide. North highlighted courses such as ‘Teeth of the Dog’ in the Dominican Republic as part of their offerings, ensuring exceptional experiences both on and off the golf course.
Furthermore, North has ambitious plans to launch new brands within The Big Journey Company umbrella, including ventures into cruises, retreats, and specialised events. With significant financial backing, North is poised to expand these offerings globally, maintaining a balance between exclusivity and broad appeal.
The Big Journey Company, operating with a 38% repeat booking rate and a core team of twelve home-based staff across the globe, also plans to market its services both directly to consumers and through trade. North remains committed to not only growing the business but also to his role as a trustee at Abta LifeLine, advocating for mental health and wellbeing in the travel sector.
Founder of The Big Journey Company, Sohrab Jahromi, acknowledged North’s pivotal influence, stating, ‘His remarkable energy, drive, and wealth of experience will significantly transform our businesses.’ This partnership is set to harness North’s vast experience to drive ambitious growth strategies forward.
Chris North’s integration of golf and travel in his new role symbolises an innovative fusion of passion and industry acumen.
