Chloe Couchman has taken on a significant role at HX as the executive vice-president of public relations and communications. Her background and skills align perfectly with HX’s strategic objectives.
- The appointment highlights HX’s commitment to enhancing communication and reputation management.
- Couchman’s experience at Merlin Entertainments adds a valuable dimension to HX’s leadership team.
- She aims to integrate her passion for storytelling, ocean conservation, and travel into her new position.
- Company executives are optimistic that Couchman’s leadership will advance HX’s brand and sustainability efforts.
Chloe Couchman’s recent appointment as the executive vice-president of public relations and communications at Hurtigruten Expeditions (HX) marks a pivotal moment for the company. This decision underscores HX’s strategic focus on enhancing its communication and reputation management capabilities. Couchman is expected to shape the company’s communication strategies effectively, reinforcing its brand positioning in a competitive market.
Couchman brings with her a wealth of experience from her previous role as global director of corporate communications at Merlin Entertainments. Her tenure there saw her play a significant role in shaping corporate narratives and managing public perceptions. In addition to her experience, Couchman serves on the board of the Sea Life Trust, highlighting her commitment to ocean conservation, which aligns seamlessly with HX’s environmental goals.
Expressing her enthusiasm for the new role, Couchman stated, “I’m absolutely thrilled to embark on this new expedition. For me, this role represents an exciting opportunity to channel my passion for great storytelling, love for ocean conservation, and travel into meaningful action.” Her approach is expected to bring a fresh perspective to HX’s communications team and further the company’s advocacy for environmental sustainability.
Daniel Skjeldam, CEO of HX, praised Couchman as a seasoned communication strategist and a dynamic leader in corporate communications. Skjeldam believes she will play a crucial role in driving effective, balanced, and holistic communications and public relations strategies, which will help advance HX’s branding initiatives. He further commented on her dedication to sustainability and ocean conservation, which mirrors the company’s commitment to reducing environmental impact.
Couchman’s unique perspective and unwavering commitment promise to significantly contribute to HX’s success in delivering unforgettable experiences while ensuring the protection of the natural environments, wildlife, and cultures they encounter during their expeditions. Her appointment is a forward-thinking move that reflects the company’s dedication to innovation and sustainability in the expedition cruise sector.
Chloe Couchman’s appointment at HX is set to strengthen the company’s communications and sustainability efforts.
