Celebrity Apex sailings for 2025 are in high demand due to intense interest from North America, creating a ‘race for space’.
- Celebrity Cruises’ managing director emphasises the need for early bookings by travel agents to secure slots, highlighting unprecedented sales performance.
- The Apex, an Edge-class ship, consistently ranks among the top-performing vessels in the fleet, indicating premium passenger interest.
- Celebrity Cruises plans to retain its pricing strategy due to strong sales, urging agents to focus on showcasing the value of these cruises.
- An increase in international demand, particularly from North American travellers, is driving interest, exceeding original expectations.
In a recent address, Celebrity Cruises’ managing director and vice-president for the EMEA region highlighted the exceptional demand for the Celebrity Apex sailings scheduled from Southampton in summer 2025. The noticeable surge in interest, particularly from North American markets, has precipitated a ‘race for space’, compelling travel agents to act swiftly in securing bookings.
This significant interest in the Apex is attributed to the ship being part of the esteemed Edge-class, known for offering an elevated cruising experience that attracts a premium clientele. The ship’s consistently high performance, which sees it oscillating between first and second place among the fleet’s best-sold vessels, underscores the demand for this luxurious experience.
Despite this heightened demand, Celebrity Cruises has affirmed its commitment to maintaining existing pricing structures. According to their managing director, it is imperative for agents to convey the cruise line’s value proposition effectively when marketing the Apex sailings. The focus remains on the unique offerings of the Edge-class to justify the premium being charged.
The managing director also pointed out that the unexpected volume of international interest, particularly from North American customers, has surpassed projections. This global appeal is anticipated to constitute approximately 30% of the total passengers, a notable increase that highlights the ship’s international allure.
The advice to UK agents is clear: leverage the burgeoning international interest to close sales, cautioning potential buyers that delays in securing their desired itineraries could result in missed opportunities.
The strategic emphasis on early bookings is driven by unprecedented demand and the unique allure of the Edge-class experience.
