Celebrity Cruises launches its revamped ‘Celebrity for Beginners’ programme, promising greater resources and support for agents.
- The initiative, designed with agents in mind, offers virtual masterclasses and a ship visit programme.
- In-person training sessions in London and Manchester complement online resources, beginning March 25.
- Those who complete the programme can enter a draw for a seminar at sea onboard Celebrity Apex.
- Open to both new and seasoned agents, the programme aims to streamline information delivery.
Celebrity Cruises has announced the return of its successfully expanded ‘Celebrity for Beginners’ programme, designed to provide a comprehensive suite of resources for new-to-cruise and new-to-brand agents. The senior sales director for the UK, Ireland, and EMEA, Claire Stirrup, highlighted the enhancements, noting the programme aims to equip agents with vital knowledge to effectively sell Celebrity Cruises sailings. This initiative is structured to deliver accessible and efficient training options for travel professionals.
The programme includes innovative offerings such as virtual masterclasses and a ship visit programme, specifically targeted at enhancing the agents’ selling capabilities. Attendees can benefit from receiving monthly newsletters containing the latest brand information and sales strategies. These resources aim to keep agents updated on trends and developments within Celebrity Cruises.
In addition to the virtual components, in-person masterclasses in major cities like London and Manchester have been arranged. Leon Hand, the training manager for EMEA, will lead these sessions, providing a direct learning experience for agents. This blended learning approach ensures that agents can benefit from flexible time management while gaining hands-on experience.
The programme also offers an exciting incentive: agents who complete four virtual masterclasses or one in-person masterclass, along with beginners training modules on Celebrity Central, are eligible to win one of 10 places for a seminar at sea aboard the Celebrity Apex. Each winning agent is allowed to bring a guest, providing a further motivational element to the training.
Claire Stirrup has emphasised the design of ‘short, sharp sessions’ to fit seamlessly into agents’ busy schedules. Her remarks underscore the focus on delivering a straightforward training experience that maximises the agents’ ability to assimilate new information rapidly and efficiently. The programme is available to all agents wishing to enhance their understanding of the cruise industry, catering to both newcomers and those seeking to update their existing knowledge. Her statement, “This is for absolutely anyone who wants to improve their knowledge,” reflects the inclusive nature of the programme.
The ‘Celebrity for Beginners’ programme is a testament to Celebrity Cruises’ commitment to providing comprehensive support for travel agents, simplifying the process of selling their cruises.
