Cathedral City has announced the relaunch of 200g price-marked cheese packs to meet rising consumer demand for value.
- The updated price-marked packs (PMPs) will be available in both Mature and Extra Mature varieties.
- The relaunch aligns with rising consumer trends, as 78% of shoppers are now ‘very value-led’.
- Cathedral City aims to offer ‘affordable yet premium’ options with a recommended retail price of £2.59.
- The brand seeks to enhance transparency and confidence in purchasing decisions by reintroducing PMPs.
Cathedral City is reintroducing its 200g price-marked cheese packs in both Mature and Extra Mature variants, targeting the wholesale and convenience channels. This decision marks a strategic move to cater to the growing demand for value-driven products among consumers.
Amidst economic challenges, the demand for affordability has seen a considerable rise, with 78% of consumers now focusing on value. The price-marked packs, set at a recommended price of £2.59, represent Cathedral City’s effort to provide customers with an ‘affordable yet premium’ cheese option.
Abi Armson, Senior Brand Manager at Cathedral City, emphasized the brand’s understanding of the current economic climate’s impact on purchasing choices. She stated, ‘We understand the importance of affordability, especially in today’s economic climate, and are dedicated to supporting both retailers and consumers by offering products that meet their needs.’
Cathedral City’s cheese products enjoy substantial market penetration, being purchased by nearly 43% of UK households. The reintroduction of price-marked packs is a strategic move to reinforce the brand’s commitment to value, enhancing consumer confidence by offering clear price points.
Additionally, Cathedral City’s expansion into the chilled meals sector with a range of cheesy dishes, like lasagne and macaroni cheese, reflects its diversification strategy, aiming to cater to varied consumer tastes while maintaining high quality standards.
By relaunching price-marked packs, Cathedral City reinforces its position as a consumer-centric brand committed to value and quality.
