Carnival Cruise Line’s reintroduction of the Fun Ambassadors programme marks a significant step in strengthening alliances with travel agents, aiming to boost trade collaboration in 2024.
- The programme includes 11 specially chosen agents who will participate in quarterly meetings to provide input and feedback directly to Carnival’s executives.
- Incentives for these Fun Ambassadors include exclusive access to Carnival events and additional rewards through the loyaltyrocksclub.com platform.
- Participants will attend the 2024 CLIA Conference, with complimentary travel, accommodation, meals, and beverages provided.
- The initiative reflects Carnival’s commitment to enhancing trade relationships and enriching the customer experience through agent expertise.
Carnival Cruise Line has reinstated its Fun Ambassadors initiative for the upcoming year, involving a total of 11 travel agents selected for their profound understanding of the cruise sector. This initiative is designed to foster stronger ties with the trade by incorporating agents’ insights via quarterly consultations with senior Carnival executives.
These select professionals will gain priority access to an array of Carnival events and are eligible for 10 Loyalty Rocks points per booking made throughout 2024. These points hold significance within the loyaltyrocksclub.com platform, incentivising active trade engagement.
Moreover, the agents are set to be hosted at the prestigious 2024 CLIA Conference in Southampton come May. At this important gathering, participants will benefit from expenses-covered travel, accommodation, dining, and social engagements, facilitating their deeper immersion into the Carnival ethos and offerings.
Iain Baillie, a key figure as Carnival’s vice-president of international sales, emphasised the broader objective of the campaign, which is to “ignite a spark of excitement within our team of agents.” He stated that the ambassadors are vital to driving the ongoing success of the company by leveraging their firsthand knowledge to make informed recommendations.
Fiona Harper, a Fun Ambassador and cruise consultant with Cruise.co.uk, expressed anticipation for the role, highlighting plans to create monthly posts that will shed light on her experiences within the programme and promote Carnival among her peers.
In parallel, Carnival’s collaboration with USAirtours further amplifies its commitment to the trade sector by enhancing the trade-only booking office’s capabilities, extending more diverse package choices to agents.
Carnival’s revamped Fun Ambassadors programme strategically aligns with its goal to enhance trade relations and elevate the quality of service provided to customers.
