Carnival Cruise Line is offering an enticing opportunity for travel agents, providing a chance to experience the new Celebration Key destination in the Grand Bahamas.
- The ‘Key to Fun’ campaign runs from 1 February to 1 November 2024 and offers 20 winning spots for agents who participate.
- Agents must book via Carnival’s website and register through the Loyalty Rocks Club to enter the competition.
- Earning positions on a leaderboard, agents increase their chance of winning through multiple bookings.
- The new destination, opening in July 2025, will feature extensive attractions across more than 500 itineraries on 18 ships.
Carnival Cruise Line has unveiled an exciting initiative in the form of a trade booking incentive, appealing to travel agents with the possibility of winning a cruise to Celebration Key in the Grand Bahamas. This incentive is part of the ‘Key to Fun’ campaign, which runs over several months, from the first of February to the first of November, 2024. The promotion offers 20 slots for lucky agents who successfully partake in this endeavour.
To enter, travel agents must secure bookings for Celebration Key solely through Carnival Cruise Line’s online platform and then register these bookings on Loyalty Rocks Club, the line’s rewards platform dedicated to its agents. This procedural step is integral for participation, as it catalyses the agents’ climb on a leaderboard, making the programme not only competitive but rewarding.
Incentives are further sweetened by the possibility of winning 30 Loyalty Rocks Club points, equivalent to £30, for bookings made by 1 April. Agents can enhance their winning probability by consistently increasing their bookings, aiming to ascend higher on the leaderboard. The structure of this incentive is such that it encourages continual engagement and repeat bookings, driving both excitement and business.
Celebration Key is scheduled to welcome visitors in July 2025 and will be included in over 500 itineraries dispersed across 18 Carnival ships originating from nine different US homeports. The destination boasts expansive attractions, including the largest freshwater lagoons in the Caribbean, pristine white sand beaches, and diverse dining options, ensuring something for everyone. Moreover, an adults-only private club and family-friendly areas are tailored to meet varied visitor preferences.
Vice-President of international sales at Carnival, Iain Baillie, remarked on the rarity of such incentives and highlighted the opportunity as a unique, once-in-a-lifetime chance for agents. His statement emphasised gratitude towards agents for their dedication and support, further amplified by the rewards structure of the Loyalty Rocks Club. These efforts by Carnival underscore a strategic approach to reward loyalty while simultaneously promoting the new, vibrant destination of Celebration Key.
This initiative by Carnival revitalises agent engagement through a strategic and rewarding approach.
