In a significant retail expansion, Carnival Corporation’s six renowned brands have collaborated to sponsor a new Fred Olsen Travel outlet.
- The new concept store was unveiled in Ringwood, Hampshire, set within a repurposed pub, and is the first of its kind for Fred Olsen Travel.
- Cunard played a pivotal role in orchestrating the partnership, underscoring a strong relationship with Fred Olsen Travel and Carnival’s brands.
- Each participating brand—Cunard, Carnival Cruise Line, Holland America Line, P&O Cruises, Princess Cruises, and Seabourn—has committed to a three-year sponsorship agreement.
- The store’s strategic location near Southampton aims to highlight innovative cruise experiences, reinforcing the future of high street travel retail.
The unveiling of Fred Olsen Travel’s new concept store in Ringwood marks a strategic collaboration with six leading Carnival Corporation brands. Situated in a repurposed pub setting, the store is designed to showcase these brands prominently, making it the first of its nature for Fred Olsen Travel. Each of the six participating brands has entered into a three-year sponsorship deal, which involves in-store branding and dedicated promotional efforts.
Cunard, a significant proponent of this endeavour, has been instrumental in laying the foundation for this collaboration. This initiative is poised to further cement the robust relationship between Fred Olsen Travel and the Carnival brands, serving as a testament to the potential of such strategic partnerships in expanding business footprints on the high street.
The store will prominently feature the logos and promotional materials of each brand—Cunard, Carnival Cruise Line, Holland America Line, P&O Cruises, Princess Cruises, and Seabourn—behind designated counters, offering a unique shopping experience for customers. This innovative retail concept not only elevates the store’s appeal but also aligns with Fred Olsen’s retail expansion strategies.
As explained by Paul Hardwick, Fred Olsen Travel’s Retail Director, the support from Carnival brands has been crucial in realising this new retail space. He asserts that collaborations of this calibre are key to advancing the retail landscape and integrating such efforts into their broader retail estate expansion goals.
Tom Mahoney, Cunard UK’s Sales Director, echoes these sentiments, highlighting how the new store will both bolster their partnership with Fred Olsen Travel and provide a centralised venue for showcasing their renowned cruise offerings. This establishment stands as a beacon of innovation within the cruise sector, demonstrating the promising outlook for high street travel agencies.
The collaboration between Fred Olsen Travel and Carnival Corporation’s brands exemplifies a forward-thinking approach to enhancing high street retail experiences, promising a bright future for travel agencies.
