Ambassador has announced a strategic appointment in their trade sales division.
- Carly Bowkett steps into the role of business development manager for key UK regions, enhancing trade sales.
- Bowkett, with extensive frontline customer service experience, aims to strengthen existing partnerships.
- The company also sees Audra Garner transitioning to a trade support role, augmenting their support team.
- This reshuffling coincides with the launch of Ambassador’s 2024 ship visit programme.
Ambassador Cruise Line has strategically appointed Carly Bowkett as the new business development manager, reinforcing their commitment to expanding trade sales within Scotland, the north of England, and Northern Ireland. This move is aligned with the company’s efforts to foster existing commercial relationships and optimise sales opportunities across key regions, ensuring a proactive approach in the highly competitive cruise industry.
Bowkett, bringing significant experience from her previous role as a store manager at Protected Travel Shop under PTS in Fleetwood, Lancashire, is poised to make a substantial impact. Her background in frontline customer service equips her with the skills necessary to navigate complex trade dynamics and effectively collaborate with agents and trade partners. Reporting to divisional sales manager Karen Cameron, Bowkett is expected to drive Ambassador’s growth and strengthen its market presence.
Karen Cameron, expressing her enthusiasm for Bowkett’s addition, remarked, ‘I am delighted to welcome Carly to the Ambassador family. She is a confident, outgoing and enthusiastic addition to the team, and this will only benefit the brand as we look to continue providing our valued agent partners with all the support and tools they need.’ Such endorsements highlight the strategic nature of this appointment, aimed at enhancing Ambassador’s service delivery and support mechanisms for its partners.
In conjunction with Bowkett’s appointment, Ambassador has announced that Audra Garner will transition from her role in the contact centre to bolster the trade team as a trade support assistant. Garner, having several years of experience in the cruise industry, will join the trade support manager Beth Barker, starting on 2 April. This internal shift underscores Ambassador’s commitment to strengthening their support framework, thereby enhancing operational efficiency.
Moreover, this organisational reshuffle comes as Ambassador launches its 2024 UK-wide ship visit programme, a strategic initiative to engage trade partners and agents. The programme, which opened for registration last month, is expected to foster deeper connections within the trade community, offering agents firsthand insight into the brand’s offerings and operational capabilities.
These strategic personnel changes reflect Ambassador’s commitment to enhancing trade relationships and operational efficiency.
