CARÁ Health, an Estonian startup, is making significant strides in women’s health by expanding its innovative maternity care services into Germany.
With a €620K funding boost, the company aims to bridge gaps in maternal support, offering high-quality healthcare solutions.
Revolutionising Maternity Care
CARÁ Health, established in early 2022, has emerged as a pioneering force in the realm of women’s health. Their app is a treasure trove of evidence-based information, practical support services, and curated product suggestions designed to empower women through the often tumultuous journey of pregnancy and postpartum.
With its headquarters in Tallinn, Estonia, CARÁ Health has become a trusted resource, reaching half of all pregnant women in Estonia and supporting over 1,000 pregnancies. This holistic approach to maternal health is anchored in the belief that every woman deserves access to reliable, expert-driven healthcare solutions, both digitally and in person.
Addressing Maternity Support Gaps
The lack of adequate maternal support is a significant concern, as indicated by studies such as those published in The Lancet Clinical Medicine journal. CARÁ Health steps into this void, offering a rich library of expert content, targeted podcasts, masterclasses, and personalised support services.
Co-founder Carina Vantsi shares her personal insights, emphasizing the personal nature of maternity challenges that often go unspoken. CARÁ Health’s holistic approach aims to prepare and support women comprehensively during pregnancy and into the postpartum period.
Strategic Growth and Expansion
Having rapidly ascended in the HealthTech landscape, CARÁ Health was crowned Estonian HealthTech Startup of 2023. Their physical locations in Tallinn, Tartu, and Berlin are a testament to their commitment to accessible, high-quality maternal care.
The expansion into Germany represents their inaugural international endeavour. By venturing into the DACH region, CARÁ Health aims to replicate its success in Estonia on a broader scale.
Berlin, as a strategic location, has seen an overwhelming response, with 250 slots selling out within two weeks, highlighting the pressing demand for comprehensive maternity care solutions.
Founders’ Vision
Behind CARÁ Health is a diverse team led by paediatric nurse Anna Strubel and entrepreneurs Carina and Keiro Vantsi. The founders are supported by a medical board of experts, including family physician Dr Anna Melan and gynaecologist Dr Liina Rajasalu.
Their locations employ a dedicated team of maternity specialists, committed to delivering expert-driven, patient-focused care. In Berlin, a team of specialists is at the helm to ensure the company’s high standards are maintained.
Investor Confidence
The funding round, spearheaded by Tera Ventures and StartupIst Ventures, underscores investor confidence in CARÁ Health’s potential. Eamonn Carey of Tera Ventures cited CARÁ Health’s impressive traction in Estonia as a key factor in the investment decision.
CEO Anna Strubel stated that the Berlin location exceeded expectations, validating CARÁ’s model beyond Estonia. This funding is pivotal for their ongoing expansion plans.
Innovative Health Solutions
CARÁ Health’s app integrates technology with personalised care, bridging the gap between digital and physical healthcare. This innovation in health tech positions them as leaders in the maternity support sector.
Their app delivers expert advice, tailored guidance, and product suggestions that are essential for women navigating the intricate phases of maternity.
Their holistic model not only supports individual users but also contributes to improving maternal health outcomes on a broader scale by ensuring consistency and reliability in healthcare advice and support.
In conclusion, CARÁ Health stands as a beacon of innovation and support in women’s health. Their forward-thinking approach to maternity care, backed by strategic investment and international expansion, promises to redefine maternal health solutions, providing essential support where it’s most needed.
