Caledonian Leisure has strategically expanded its hotel portfolio with the acquisition of the New Southlands Hotel in Scarborough.
- This 55-room property marks the company’s fourth hotel acquisition, joining others located in Arrochar, Blackpool, and Torquay.
- In 2023, Caledonian Leisure reported a significant increase in annual turnover, surpassing £55 million.
- The company’s managing director highlights Yorkshire’s hospitality and expanding customer base as key attractions.
- Future plans include leveraging various brand channels to offer diverse packages in one of the UK’s favourite resorts.
Caledonian Leisure, renowned for its trade-friendly operations, has expanded its hotel portfolio with the strategic acquisition of its fourth property, the New Southlands Hotel in Scarborough. This 55-room establishment now joins their growing list of hotels situated in Arrochar, Blackpool, and Torquay, reinforcing their footprint in key UK destinations.
This acquisition follows Caledonian Leisure’s impressive financial performance, with the company reporting an annual turnover exceeding £55 million for 2023—a 40% increase from the previous year. Such financial health underscores the company’s ambitious growth strategy within the UK’s hospitality sector.
Graham Rogers, the managing director of Caledonian Leisure, emphasises the acquisition’s alignment with the company’s customer-first ethos. He lauds the ‘excellent accommodation and warm Yorkshire hospitality’ that the New Southlands Hotel will bring to their collection. This approach not only enhances their service offerings but also positions the hotel as a prime destination for holidaymakers.
Scarborough, long established as a premier holiday destination, remains one of Caledonian Leisure’s top-selling resorts. The company anticipates growth in customer numbers year on year, capitalising on the region’s enduring appeal. Efforts to broaden their reach include offering a variety of packages through diverse brand channels and a robust network of travel agents.
The acquisition and renaming of the property to The Caledonian New Southlands Hotel signal the company’s commitment to expanding its hospitality ventures. This move is set to strengthen Caledonian Leisure’s presence in the market, enhancing its ability to offer comprehensive travel experiences to its clientele.
Caledonian Leisure’s strategic acquisition in Scarborough exemplifies its commitment to expanding its presence in key UK locations.
