APT & Travelmarvel has recruited three new business development managers to enhance its regional operations.
- Leiza Sullivan has been appointed as the Central region’s BDM following an internal promotion.
- Elaine O’Brien becomes the first dedicated BDM for the burgeoning Irish market.
- An impending announcement will reveal another BDM for North England, Scotland, and Northern Ireland.
- The strategic hires align with the company’s commitment to strengthening trade partnerships.
APT & Travelmarvel is stepping up its regional presence by recruiting three new business development managers (BDMs) dedicated to key sales regions. Leiza Sullivan has been promoted to BDM for the central region, effective March 1, leveraging her five years of experience with Avalon River Cruises to bolster relationships with trade partners in the Midlands.
Elaine O’Brien has been selected as the inaugural BDM for Ireland, reflecting the company’s strategic focus on this emerging market. Her appointment signifies the company’s dedication to fostering growth and expansion in Ireland, a market deemed crucial for their future ambitions.
In addition to these appointments, the initiative will soon welcome another BDM tasked with covering Northern England, Scotland, and Northern Ireland. This forthcoming appointment is positioned as an ‘exciting new hire,’ set to complete the operator’s agent-facing sales team.
Brad Bennetts, the Head of Sales & Business Development, expressed enthusiasm about these strategic hires, stating, ‘We are thrilled to welcome Leiza and Elaine to the APT & Travelmarvel family, and to unveil our third new BDM hire soon.’ His remarks underscore the meticulous selection process undertaken to ensure the candidates’ alignment with the company’s professional and energetic ethos.
Bennetts elaborated on the overarching goal of these appointments: to construct the most effective sales team in the market. With the support of the call centre, marketing, and design experts, these expert BDMs are set to enhance the company’s service delivery to trade partners. As Bennetts confidently declared, the establishment of this robust team aims to elevate the quality of service in line with the excellence of their holiday offerings.
These strategic appointments exemplify APT & Travelmarvel’s commitment to strengthening their market position through enhanced regional engagement and partnership development.
