Burberry welcomes Paul Price as the new chief product merchandising and planning officer, marking a significant leadership change.
- Paul Price, known for his tenure as CEO of Topshop/Topman, rejoins Burberry after previously serving with the company.
- Price’s appointment follows recent changes under CEO Joshua Schulman, including marketing and regional leadership shifts.
- In this role, Price will oversee key teams in merchandising, planning, licensing, and more, starting December 9.
- Price expresses excitement in joining Burberry, highlighting the brand’s iconic status and cultural importance.
In a strategic move, Burberry has appointed Paul Price as the new chief product merchandising and planning officer. This decision marks a notable change in the company’s leadership, reflecting its ongoing evolution and response to market demands. Price is set to commence his role on 9 December and will play a key part in shaping Burberry’s product strategies.
Price brings a wealth of experience from his previous roles, having been chief executive at Topshop/Topman in London and heading up the premium lifestyle brand James Perse in Los Angeles. Prior to these roles, he served as chief merchandising officer at Burberry from 2007 to 2017, making his return akin to rejoining a familiar terrain.
Under the leadership of CEO Joshua Schulman, Burberry has seen significant management realignments designed to augment its brand presence and market performance. Recent appointments like Jonathan Kiman as chief marketing officer and Laura Dubin-Wander as president of Americas exemplify the company’s strategic organisational restructuring.
Price will lead various key departments, including merchandising, planning, licensing, architecture, and showroom teams. His role is integral to enhancing Burberry’s product offerings, ensuring cohesive strategies across these dynamic areas are achieved and sustained. Reporting directly to Schulman, Price is poised to inject both innovation and continuity into Burberry’s pursuits.
Expressing his enthusiasm, Price remarked, “Burberry is such an iconic brand with an incredible legacy in British fashion and luxury. Its rich history and unique cultural resonance set it apart and I am thrilled to be part of this next exciting chapter in Burberry’s evolution and growth.” His words reflect the optimism surrounding Burberry’s future trajectory, as the brand continues to build on its prestigious heritage.
Paul Price’s new role at Burberry signifies a pivotal moment in the brand’s ongoing strategy to reinforce its market position.
