Following a rigorous pitch process, Manchester’s Smoking Gun has been appointed by Brother for its new pan-European influencer campaign.
- Brother’s latest initiative aims to convey the message that domestic life can be simplified with Brother’s solutions.
- The collaboration was seen as a natural fit due to the synergy between Brother and Smoking Gun, as noted by Brother’s Senior PR Officer.
- Smoking Gun’s approach will include engagement with authentic influencers across Europe, aligning with current cultural trends.
- The campaign sets ambitious targets for reshaping Brother’s brand perception among consumers.
Following a comprehensive and competitive pitch process, Brother, a prominent name in the printer and business solutions sector, has selected Manchester-based agency Smoking Gun to spearhead its new pan-European influencer campaign. This strategic move is aimed at demonstrating how Brother’s products and solutions can streamline everyday life at home, aligning with the brand’s overarching mission.
Michael Macfarlane, the Senior PR and Media Officer at Brother, recognised a natural synergy between the two organisations. He stated, “From the outset, it was apparent that our organisations had a natural rapport and a true synergy when it came to the proposal.” This partnership is expected to drive significant advancements towards the company’s objectives by leveraging creative and trend-focused strategies.
Smoking Gun, renowned for its innovative approaches to brand awareness, plans to engage with ‘authentic creators’ across various European markets. This engagement will be pivotal in harnessing the latest cultural trends to curate meaningful influencer relationships, thereby enhancing Brother’s presence and reputation within the target demographics.
Rick Guttridge, CEO of Smoking Gun, expressed confidence in the agency’s capabilities, emphasising the importance of a robust and imaginative social campaign. Guttridge remarked, “Our Brother pitch success is a testament to the high quality of our growing influencer offering and shows the vital importance of a thorough and creative social campaign when it comes to enhancing a brand’s perception.”
Smoking Gun’s collaboration with Brother is characterised by ambitious objectives aimed at changing consumer perceptions. The agency’s reputation for ‘changing the game’ is expected to complement Brother’s bold goals, promising a transformative impact on the brand’s position within the market.
The strategic partnership between Brother and Smoking Gun aims to redefine Brother’s influence and perception across European markets through innovative and culturally resonant campaigns.
