In an inspiring shift from the tennis courts to sustainable practices, British tennis star Liam Broady took on a unique role with Evri, a delivery service innovating with green technology.
- Broady temporarily put aside his sporting gear to don an Evri uniform, embracing the use of zero-emission e-cargo bikes for a special delivery to the National Tennis Centre.
- This collaboration not only highlighted Broady’s adaptability but also underscored Evri’s commitment to sustainability, with the company striving for net-zero emissions by 2035.
- Alongside this initiative, Evri generously contributed £5,000 to Tennis First, supporting young, aspiring tennis players from a young age.
- The effort underscores a broader push towards greener practices in logistics, with Evri making substantial investments to enhance its sustainable delivery capabilities.
In a striking departure from his usual court activities, Liam Broady, a prominent figure in British tennis currently ranked as British number five, engaged in an unexpected collaboration with Evri, the renowned delivery company. For a single day, Broady exchanged his tennis racket for a courier’s uniform and utilised a zero-emission electric cargo bike to navigate the streets, delivering a parcel to the National Tennis Centre. This event, occurring just days before the Wimbledon tournament, not only illustrated Broady’s versatility but also highlighted the innovative measures being taken in the logistics industry to incorporate sustainability into everyday operations. The partnership between Broady and Evri was a unique demonstration of how public figures can effectively advocate for environmental responsibility.
During his courier stint, Broady encountered a fan, taking a moment to engage with the admirer, reflecting his characteristic amiability on and off the court. This gesture of goodwill added a human touch to the initiative, reinforcing the positive impact public figures can have in promoting sustainability. Despite playful remarks from peers like Andy Murray, Broady remains focused on Wimbledon, evidencing his dedication and commitment to his sport.
In a move that emphasises their dedication to environmental sustainability, Evri has set a formidable target, aiming to achieve net-zero emissions by 2035. This ambition was mirrored in their substantial £19 million investment earmarked for advancing their sustainable delivery infrastructure, including expanding their fleet of electric cargo bikes and vehicles. With 720,000 parcels already delivered via pedal power in the last year alone, Evri has clearly demonstrated its capacity to innovate within the logistics sector.
Crucially, as part of this initiative, Evri donated £5,000 to Tennis First, a charity focused on nurturing young tennis talents, which had supported Broady during his formative years and where he now serves as an ambassador. This donation not only supports up-and-coming athletes but also demonstrates a commitment to fostering the next generation of tennis professionals. Evri’s continued contributions to youth development further underscore its holistic approach to corporate responsibility.
Chris Ashworth, Evri’s chief customer officer, articulated the company’s enthusiasm for this partnership, noting that such initiatives are not just a nod to greener practices but a fundamental part of Evri’s operational ethos. Ashworth’s remarks emphasise the firm’s ongoing investment in eco-friendly delivery solutions as an integral aspect of its business strategy, aligning with broader industry trends towards sustainability.
This collaboration between Liam Broady and Evri highlights a progressive fusion of sports and sustainability, setting a precedent for future initiatives.
